Day: January 28, 2015
Social Media Marketing
Social Media is “Happening” to Your Brand (Whether You Like It or Not)
About 5 years ago I met with luxury watch manufacturer, Breitling. I love this brand, and have owned a Breitling watch for 14 years. I wear it daily.
I approached the company with the idea that if I could speak to the decision makers I would most certainly convince them that if it were done properly, they could leverage the awesome power of social media to change the game of selling luxury watches.
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Business
Leadership
Social Media Marketing
The Power of Reputation
A few years ago something happened that blew my mind that I think is worth talking about again here.
First let me start by saying this – I think Brian Solis is brilliant. Not that out of reach brilliance reserved for the Einsteins of the world, but real, everyday, brilliance. Brian has the uncanny ability to break down ideas into easily digestible bits, and present them in such a way that you smack your forehead and say to yourself:
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Business
Frontpage Article
Social Media Marketing
10 Questions to Guide Your Social Media Strategy
Social media strategy can be linked to many things in your company – PR, Print, TV etc. If you have anything to do with social media in your organization, I want you to sit down, turn off your computer and ask yourself a few questions about your business.
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Business
Frontpage Article
Social Media Marketing
5 Social Media Tips for Real Estate Brokers
I’m blessed to live in a great town called Chappaqua, New York. We’re about 50 minutes north of New York city by train. Our school district is excellent, the people are phenomenal, the stores are outstanding and the local restaurants are top notch. That’s why I feel obligated to offer some unsolicited advice to the local Real Estate community.
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Business
Social Media Marketing
7 Steps to Twitter Success for Small Business
Social media has changed the way people are doing business around the world. Ever evolving and largely free to get started, it can greatly impact small businesses. Sometimes allowing companies to leapfrog competition if done correctly. Twitter in particular is word of mouth on steroids. So here are your 7 steps to success for small […]
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Business
Frontpage Article
Social Media Marketing
4 Ways to Persuade Your Boss to Focus on Social Media
I once heard my friend Gary Vaynerchuk answer the question: What’s the ROI of social media? His response was partially dismissive, mostly true, and certainly brought down the house. He replied with a fervent What’s the ROI of putting on your pants? I love that response, but I also understand why your boss may cringe […]
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