Twitter really does make a bad first impression. It can be daunting at first. What’s the point? Where do I start? Who cares about what I have to say?
About Chris Dessi
CEO of Silverback Social | Producer of the Westchester Digital Summit
Entries by Chris Dessi
Last week I finished listening to a fascinating audio book Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business. This week I can’t stop thinking about the implications of this theory within the ecosystem of Social Media.
The best way for your business to get your social media house in order is to have a Facebook fan page. A page is the most efficient, and appropriate launch pad for your business into the social media ecosystem. Think of it as your home base. The central nervous system of your social media life. A Fan Page offers your business the ability to stay agile, adding content and commentary. Video uploads, along with photos, RSS feeds and the ability to engage with your consumer are endless. All of this is possible without unloading your entire marketing budget. Having a Facebook fan page for your brand is a proverbial “no brainer.” Facebook continues to innovate page features to help alleviate concerns that businesses may have. Today Allfacebook reported that Facebook will launch a new “email notification feature”
People are generally lazy. I understand this. We’re human. But there’s one place where I have to insist that we kick the need to cut corners. Please walk away from the dreaded Twitter/Facebook status “sync”, avoid the want for speed, and just take a minute to update both our Twitter and Facebook statuses separately.
I should have discussed this before. I should have realized that all of this chatting about Twitter would eventually find it’s way to small business in my area. I should have seen that if a business appears on the cover of Time magazine (as Twitter did in their June 15th issue) it would come up eventually. But I didn’t. In my own mind, I’ve been covering Social Media from every feasible angle. That’s until I met Chris Cornell (no not THAT Chris Cornell) although I’m fine with calling this Chris Cornell a rock star.
For those of you that don’t know who Gary Vaynerchuk is, I’ll offer a quick glimpse. I assure you that I’m not doing the guy justice with my clunky writing. I’m not a writer by trade. Currently I’m Director of Sales for Buddy Media. I got here because of Gary. I saw him speak at the Web 2.0 conference, and it changed my life. What I’d recommend you do after you read this post, is to take a few hours and watch Gary at work. He’s a “you have to see him in action” type of guy.
Gary Vaynerchuk: 5 Reasons Why He’ll Be a Household Name in Less than 5 Years
Here’s a great follow up to 6 Kick-Ass Twitter tips for Businesses. including practical ways businesses can engage in Twitter:
10 Unpredictable Ways Social Media Will Help You and Your Business