Bret Michaels’ Twitter Account Sucks

I love Bret Michaels. There, I said it. Back in 1988 I was into all kinds of heavy metal and hard rock. I loved Metallica, Gun’s and Roses, Whitesnake, Skid Row, Motley Crue, Van Halen, Ozzy Osbourne the list goes on. Essentially the louder and more testosterone charged the music, the more I loved it.

An Open Letter to Brands

Dear Brand Manager,

Social media can be a scary, fragmented experience, I get it. The Social Media ecosystem is already alive and well, and whether you like it or not, social media is already “happening” to your brand. People are Tweeting about your product, adding Facebook statuses about your services, and generally talking about you to their friends. It’s our job to figure out what the general energy of that dialogue is (positive, or negative) and help you become a part of the conversation.

Twitter Talk, & Facebook Fails

An appropriate Facebook page may have a huge impact on your brand equity. It can also backfire in a horrible way. Similarly Twitter chatter can propel your brand to national accolades, or can potentially land you in the hot seat.

Facebook, Twitter, You Name It. Social Media is “Happening” to your Brand – Whether You Like It or Not.

About a year ago I met with a luxury watch manufacturer that I love. I say I” love” them because I own one of their watches, and it holds huge sentimental value for me. I approached the company with the idea that if I could speak to the decision makers I would most certainly convince them that if it were done properly, they could leverage the awesome power of Facebook and Twitter to change the game of selling luxury watches. Connect with brand advocates like myself, I told them, and you’ll tap into a community that will do the marketing for you. Offer them the tools to communicate how much they love you, and they’ll have a field day.

Facebook Fan Pages: Why It’s Important For Fans to “Like” Your Brand

A Facebook fan page can be one of, if not the most important extension of your brand in the social media ecosystem. Facebook now has over 500 million people using it’s service. The reality of that number means that Facebook has created it’s own Internet within in the Internet. Some people log into their account in the morning, and keep that Facebook window open aChris Dessi look up Interactivell day.

Invictus

Out of the night that covers me,
Black as the Pit from pole to pole,
I thank whatever gods may be
For my unconquerable soul.
In the fell clutch of circumstance
I have not winced nor cried aloud.
Under the bludgeonings of chance
My head is bloody, but unbowed.
Beyond this place of wrath and tears
Looms but the Horror of the shade,
And yet the menace of the years
Finds, and shall find, me unafraid.
It matters not how strait the gate,
How charged with punishments the scroll.
I am the master of my fate:
I am the captain of my soul.
William Ernest Henley

Social Media: A Funny Little Story

This past Thanksgiving weekend was awesome. I was able to spend quality time with my daughter, hang with the rest of my family, and get things done around the house that I knew wouldn’t happen if I didn’t complete them this particular weekend (Christmas decorations aren’t as fun to put up as they can be to look at). Friday afternoon we were spent. We’d hosted Thanksgiving, and were still in recovery mode. As the evening came upon us: for the first time in a very long while my wife and I were momentarily at a loss for what to do. We decided to venture out to the local Borders store. As per usual I drifted into the business section. As a point of curiosity lately I like to spot any titles of “Crush It” by Gary Vaynerchuk while I’m in a book store. It still gives me a thrill that I know Gary personally, and his book is performing so well. And as per usual when my eyes start to tire after only reading the just in-fold of a few titles, I start to write down titles that interest me in my blackberry and commit to purchasing the audio book for my commute. As I write this, I’m on the train (probably the most productive 2 hrs of my day). While doing this with a new title, I overheard a conversation:

100 Things I’m Grateful For

As the short work week winds down, and we begin to prepare for the festivities for Thanksgiving, I thought it might be interesting to take a step back to reflect upon the true essence of what Thanksgiving is all about. I got to thinking about how lucky I am, and about all of the people, and things I’m grateful for in my life. Here’s my list of 100 things I’m grateful for – I encourage you to do the same. You’ll be shocked how many good things there are in your life. Use this as a tool to help to keep you on track when you feel like things aren’t going your way, or when you feel like there’s nothing in life to be grateful for. Add to the list as you go. I started this list as the 50 things that I’m grateful for and I couldn’t stop. I’m truly blessed. Happy Thanksgiving everyone.

7 Powerful Questions

As the short work week winds down, and we begin to prepare for the festivities for Thanksgiving, I thought it might be interesting to take a step back to reflect upon the true essence of what Thanksgiving is all about. I got to thinking about how lucky I am, and about all of the people, and things I’m grateful for in my life. Here’s my list of 100 things I’m grateful for – I encourage you to do the same. You’ll be shocked how many good things there are in your life. Use this as a tool to help to keep you on track when you feel like things aren’t going your way, or when you feel like there’s nothing in life to be grateful for. Add to the list as you go. I started this list as the 50 things that I’m grateful for and I couldn’t stop. I’m truly blessed. Happy Thanksgiving everyone.

NHL on Facebook: Why the NHL is the Darling of the Social Media Community

A few weeks back the NHL launched their custom Facebook page. Full disclosure: the NHL is a client at Buddy Media. They have quickly become the darling of the social media community because not only are they engaging in social media, but together we have implemented one of the most dynamic, engaging, fun and “fan centric” Fan pages on Facebook.

Peddle Downhill: 4 Mistakes to Avoid When Seeking Your Dream Job

I remember riding my bike that one summer day with my big brother Mark. We were riding side by side “Chips” style when it started. We’d been casually gliding down a hill around the corner from my house. We were probably on our way to a pick-up baseball game at a friend’s house. Maybe I was 10 and he was 12 – who can remember. What I do remember is that we were gliding down a hill when I decided I wasn’t going fast enough. I wanted to push it a little; you know, drop the hammer. So I started to peddle downhill. Mark, who has always been more of a break down hill type of guy, began to immediately let me know his unease with my sudden burst of peddling fury. As I began pulling past him down the hill I heard his voice trail off as I blew past, and continued down the hill “Chris, you don’t peddle downhill, you BREAK downhill”. I could barely make out the last few words, but I got the gist. I didn’t care, I wanted to peddle. By now I was hunched over, leaning into the wind which was making my eyes tear. I was peddling as hard as I could downhill. It felt amazing; I was pushing myself to the limit. It felt right, it felt comfortable; I was following my bliss, finding my voice, and peddling downhill.

10 Questions to Help Guide your Social Media Strategy

Okay, you’re heeding my advice, and you’re ready to engage in social media. You read my earlier post about the simple steps to get your Twitter account set up, you’ve started a Facebook page, and you’re ready to go.

Not so fast.

First, I want you to sit down, turn off your computer and ask yourself a few questions about your business.

Rest in Peace Sean Lugano May 24, 1973 – September 11, 2001

Wikipedia defines the September 11 attacks as “a series of coordinated suicide attacks by Al-Qaeda upon the United States on September 11, 2001″. For the Lugano family it was the day their son Sean died.

This Friday marks the 8th anniversary of this tragic event, and I can’t help but think of the Luganos.

On the website “Friends of Sean Lugano” Sean’s mother Eileen Lugano says “I called him my perfect child.” I only knew Sean as captain of my Rugby Team at Loyola College, and I cannot imagine the hurt their family feels.

Growing up Gotti

They say kids today are growing up spoiled. They say that while we were out toiling at summer jobs that gave us blisters and sunburn this generation is strutting around with an air of entitlement; content to accept only the highest pay for the least amount of work.

They’re wrong.

Happy 3rd Anniversary Laura: I love you, always have.

Three years ago today I married the love of my life, Laura Jean Guiglotto

I’m generally a lucky guy, but marrying Laura has turned out to be the maraschino cherry on the proverbial “banana split” of my life. Not sure what the banana would be in this analogy, but since this is a family blog, I digress…

5 Killer Steps to Success in Social Media

Hey Brands: here’s a gift from me to you:gift Everything has changed!

If you have a business today, you must be engaged in social media, period. The barrier to entry is low, the engagement is swift, and the results can change your business for the better (if done properly).

Follow these 5 tips on how to engage in social media and you’ll be off to the races

10 Great Ways Social Media Will Help Your Business: FOR FREE

Here’s a great follow up to 6 Kick-Ass Twitter tips for Businesses. including practical ways businesses can engage in Twitter:

5 Surprising Ways Social Media Can Make You a Better Person

I’ve been blogging for a few years now. Initially I started blogging while I was working at Performance Based Ad Network Azoogle (Epic Ads).

Selfie

5 Surprising Ways Social Media Can Make You a Better Person

’ve been blogging for a few years now. Initially I started blogging while I was working at Performance Based Ad Network Azoogle (Epic Ads). Back then my posts revolved solely around which offers I felt were performing best on the network. I was finding my voice and only updating once in a blue moon. Now that I’m immersed in Social Media, I find that I cover topics effecting the social media ecosystem most often. However, I do offer personal information on my blog posts: See “Open Letter to My Wife”, or “Open Letter to Papa”. These posts were cathartic, and have added a layer to my blog I never expected to be there. Blogging has helped me in business, and my personal life as well. It’s become a personal journal. I’ve chronicled my journey through unemployment, exhilarating moments with family, interesting friends, business decisions and tid-bits of entertainment.