5 Sure-fire Ways to Get Your Boss to Pay More Attention to Social Media

I once heard Gary Vaynerchuk answer the question “What’s the ROI of social media.” His response was partially dismissive, mostly true, and certainly brought down the house. He replied with a fervent “What’s the ROI of putting on your pants.“ Image from Maries Claire I love that response, but I also understand why your boss may cringe after hearing it. She has a budget, key performance indicators, and responsibility. She’s asking you about ROI because she wants to support you. She needs to understand the ROI so she can allocate said budget, and analyze how well you’re doing. So how can you impress upon your boss that she must invest in social media today?

The Power of Reputation: The Brian Solis Effect

My mind has just been blown. First let me start by saying this – I think Brian Solis is brilliant. Not that obtuse, out of reach brilliance reserved for the Einsteins of the world, but real, everyday, brilliance. Brian has the uncanny ability to break down ideas into easily digestible bits, and present them in such a way that you smack your forehead and say “I knew that to be true, I just couldn’t articulate it.” I love his books, I admire the way his brain works, and I love reading the content he publishes on Social Media Today.

The Secret to Getting a Job in Social Media

A few months ago I was invited to visit my Alma mater Loyola University in Baltimore to lecture about how students can leverage social media to get a job. Hire Me! When I lecture I love to offer real life examples of how students can leverage the free tools at their disposal to gain employment. I included an outline of Dan Herbert – a college student who was using social media to it’s fullest. He wanted to work in social media, so he was actively engaged in social media (what a novel idea). I also spoke about how I had creatively sought a job in social by launching Facebookshouldhireme.com. I love helping people engage in social media, and I love lecturing, just love it. Because I love it so much, and because everyone that knows me understands this about me – I’m lucky enough to speak with some great young people about their careers.

3 Pieces of Good News for Not-for-Profits Engaging in Social Media

Nearly two years ago I started to work with my business partner Anthony Zarro at Drive Action Digital. Anthony had already been running the business on his own, and was successful at cultivating relationships with major brands building gorgeous web sites, managing SEM programs, assisting with SEO and generally offering a senior executives savvy and strategy in the digital space. Together we closed major deals with companies like Geico, Littlemissmatched and Lavanila. As our first year of work continued to develop we decided to hold our own social media seminar. We invited our clients and industry professionals to join. The seminar was a smashing success. As a result we were invited to speak at an event hosted by the Association of Fundraising Professionals. Both Anthony and I had never really considering working with Not-for-Porfit organizations until we were invited to speak at the event. As a result of speaking at the AFP event we have since begun working with two not for profit’s in our area – Hudson Valley Hosptial Center and Westchester Library System. Which brings me to the point of this post.

Your World is Exploding: How Social Media is Changing Everything-and How you Need to Change with it.

Your World is Exploding: How Social Media is Changing Everything-and How you Need to Change with it.

Since the publication of Your World is Exploding on Amazon, last Tuesday – I’ve been a wreck. Suffice to say that this project has been the most arduous, gut-wrenching, terrifying experience of my life. It’s also been the most exhilarating, spirit lifting, joyful tear inducing experience. My mental state is sufficiently unstable, my emotional state – off the charts. This has been hard. And worth every minute. Possibly the most rewarding endeavor of my career – So – if you have an opportunity to download the e-book, please do so. You can get it for free if you’re Kindle Prime Member. If not, than I’m following my own advice of “giving”, and I’ m giving to you – whether you want it or not – Chapter 1 – Awakening. So, sit back and enjoy your $0.53 worth of my $7.99 e-book. Please add comments, share, tweet, post on Facebook – whatever…just let people know you were here. Side note – I keep tearing up every-time I see my book listed on Amazon.com – I highly recommend it – Seriously – try it one day – it’s a crazy experience. You have it in you. Start now!

Social media is a spiritual awakening, not a technological one.

I’ve been writing a book for the past five months. The book was called “Start Now” and offered detailed accounts on how to engage in social media. I gave advice on how you can find your dream job, market your product or market yourself. I wrote 14 chapters, hired an editor, and then scrapped it all two weeks ago. I started revising my book, because a simple truth dawned on me. None of the advice that I was giving would work if the reader didn’t understand that social media is a digital extension of human beings. That the explosion of social media is a spiritual awakening, not a technological one.