Silverback at Fortina
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What a Year for Silverback Social

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What a Year. A look back at 2014 for the Silverback Social team - Westchester Digital Summit, Baltimore Digital Summit, & clients like Legendary Pictures.
Chris Dessi Success

10 Unusual Ways to Manifest Success In Your Life

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Too many think that if it doesn't feel good - you're not following your passion. Bull. If you have a vision and you know that you have to climb a mountain to get to the top, you're taking the steps to land on your passion.
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One Simple Life Hack to Help You Create Good Habits

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I don't pretend to have all the answers. But lately I've been implementing a little trick that has helped me. I think it can help you too. My agency is growing. We have amazing clients. We also produce a world class conference. The conference and the clients are synergistic events on paper. In execution they are at odds. One takes from the other in time, energy and sweat equity. I needed to clone myself, or find a solution.
Chris Dessi on unemployment

The No. 1 Thing You Need to Do Right Now If You're Unemployed

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I have lots of experience being out of work. It happened to me three times in a two-year span. Five times total throughout my career. I'm only 40, so that's a pretty impressive streak. Also - I split up a business partnership. I didn't read the fine print of our contract. I battled my partner for almost a year. I made almost no money.
15 Tips for Introverts Networking That Will Blow Your Mind
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15 Simple Tips For Introverts Networking That Will Blow Your Mind

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Three years ago I launched the first Westchester Digital Summit. Last month Forbes magazine called us one of the "Conferences That Will Keep You Ahead of Marketing Trends This Year." We've hosted over 1000 executives in that time. I'm an extrovert, and I understand the power of networking. What hurts me is to see introverts not capitalize on the opportunity of an event like the summit. So here are 15 practical tips you can use the next time you're at an event. I hope you join us at this year's summit and test them out.
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The Power of Reputation

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A few years ago something happened that blew my mind that I think is worth talking about again here. First let me start by saying this – I think Brian Solis is brilliant. Not that out of reach brilliance reserved for the Einsteins of the world, but real, everyday, brilliance. Brian has the uncanny ability to break down ideas into easily digestible bits, and present them in such a way that you smack your forehead and say to yourself:
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10 Questions to Guide Your Social Media Strategy

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Social media strategy can be linked to many things in your company – PR, Print, TV etc. If you have anything to do with social media in your organization, I want you to sit down, turn off your computer and ask yourself a few questions about your business.
Houlihan Lawrence Listing
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5 Social Media Tips for Real Estate Brokers

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I'm blessed to live in a great town called Chappaqua, New York. We’re about 50 minutes north of New York city by train. Our school district is excellent, the people are phenomenal, the stores are outstanding and the local restaurants are top notch. That’s why I feel obligated to offer some unsolicited advice to the local Real Estate community.
Shutterstock
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7 Steps to Twitter Success for Small Business

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Social media has changed the way people are doing business around…
Shutterstock
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4 Ways to Persuade Your Boss to Focus on Social Media

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I once heard my friend Gary Vaynerchuk answer the question: What’s…
chris dessi
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Our Definition of Social Media Expert is Killing Social Media Experts

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Raise your hand if you've been asked if you're a social media "expert" before. Keep your hand up if you've ever really thought about what that means. Being considered a social media expert can mean many different things for many people. If you were to ask a 13 year old if they're a social media expert, chances are they wouldn't hesitate to say yes, and they'd be 100% correct.
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The #1 Mistake All Salespeople Make

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For the majority of my career I've had the word "sales" in my title, but it wasn't always that way. I remember when the transition happened. I was working at a company called Mediaplex in early 2000. This was the peak of the Internet bubble. I had just started working there as an Account Manager, and my first account was The Digital Edge, the digital division of Y&R. I became friendly with everyone on that account. I would spend 2 days a week in their offices training them, and getting to know them. The time I spent with her was invaluable. After only a few months I grew the account from 1 to 13 clients. My good work didn't go unnoticed, and management moved me into sales.
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4 Steps to Better Thinking for Your Business

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There is nothing either good or bad, but thinking makes it so”…
Chris Dessi
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Don't Feed The Trolls

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Trolls are epidemic online. Some view them as online bullies,…