About a year ago I met with a luxury watch manufacturer that I love. I say I” love” them because I own one of their watches, and it holds huge sentimental value for me. I approached the company with the idea that if I could speak to the decision makers I would most certainly convince them that if it were done properly, they could leverage the awesome power of Facebook and Twitter to change the game of selling luxury watches. Connect with brand advocates like myself, I told them, and you’ll tap into a community that will do the marketing for you. Offer them the tools to communicate how much they love you, and they’ll have a field day.
Facebook Fan Pages: Why It’s Important For Fans to “Like” Your Brand
A Facebook fan page can be one of, if not the most important extension of your brand in the social media ecosystem. Facebook now has over 500 million people using it’s service. The reality of that number means that Facebook has created it’s own Internet within in the Internet. Some people log into their account in the morning, and keep that Facebook window open aChris Dessi look up Interactivell day.
Social Media: A Funny Little Story
This past Thanksgiving weekend was awesome. I was able to spend quality time with my daughter, hang with the rest of my family, and get things done around the house that I knew wouldn’t happen if I didn’t complete them this particular weekend (Christmas decorations aren’t as fun to put up as they can be to look at). Friday afternoon we were spent. We’d hosted Thanksgiving, and were still in recovery mode. As the evening came upon us: for the first time in a very long while my wife and I were momentarily at a loss for what to do. We decided to venture out to the local Borders store. As per usual I drifted into the business section. As a point of curiosity lately I like to spot any titles of “Crush It” by Gary Vaynerchuk while I’m in a book store. It still gives me a thrill that I know Gary personally, and his book is performing so well. And as per usual when my eyes start to tire after only reading the just in-fold of a few titles, I start to write down titles that interest me in my blackberry and commit to purchasing the audio book for my commute. As I write this, I’m on the train (probably the most productive 2 hrs of my day). While doing this with a new title, I overheard a conversation:
NHL on Facebook: Why the NHL is the Darling of the Social Media Community
A few weeks back the NHL launched their custom Facebook page. Full disclosure: the NHL is a client at Buddy Media. They have quickly become the darling of the social media community because not only are they engaging in social media, but together we have implemented one of the most dynamic, engaging, fun and “fan centric” Fan pages on Facebook.
6 Tenets of Social Media
6 Tenets of Social Media
10 Questions to Help Guide your Social Media Strategy
Okay, you’re heeding my advice, and you’re ready to engage in social media. You read my earlier post about the simple steps to get your Twitter account set up, you’ve started a Facebook page, and you’re ready to go.
Not so fast.
First, I want you to sit down, turn off your computer and ask yourself a few questions about your business.
5 Killer Steps to Success in Social Media
Hey Brands: here’s a gift from me to you:gift Everything has changed!
If you have a business today, you must be engaged in social media, period. The barrier to entry is low, the engagement is swift, and the results can change your business for the better (if done properly).
Follow these 5 tips on how to engage in social media and you’ll be off to the races
10 Great Ways Social Media Will Help Your Business: FOR FREE
Here’s a great follow up to 6 Kick-Ass Twitter tips for Businesses. including practical ways businesses can engage in Twitter: