In less than seven years, Zuckerberg wired together a twelfth of humanity into a single network, thereby creating a social entity almost twice as large as the U.S. If Facebook were a country it would be the third largest, behind only China and India. It started out as a lark, a diversion, but it has turned into something real, something that has changed the way human beings relate to one another on a species-wide scale. We are now running our social lives through a for-profit network that, on paper at least, has made Zuckerberg a billionaire six times over.
Facebook has merged with the social fabric of American life, and not just American but human life: nearly half of all Americans have a Facebook account, but 70% of Facebook users live outside the U.S. It’s a permanent fact of our global social reality. We have entered the Facebook age, and Mark Zuckerberg is the man who brought us here. Read more:
One of the interests Zuckerberg lists on his Facebook page is “Eliminating Desire.” “I just want to focus on what we’re doing,” Zuckerberg says. “When I put it in my profile, that’s what I was focused on. I think it’s probably Buddhist? To me it’s just — I don’t know, I think it would be very easy to get distracted and get caught up in short-term things or material things that don’t matter. The phrase is actually ‘Eliminating desire for all that doesn’t really matter.’ ”Read more:
Right now the Internet is like an empty wasteland: you wander from page to page, and no one is there but you. Except where you have the opposite problem: places like Amazon.com product pages and YouTube videos, where everyone’s there at once, reviewing and commenting at the top of their lungs, and it’s a howling mob of strangers.
Zuckerberg’s vision is that after the Facebookization of the Web, you’ll get something in between: wherever you go online, you’ll see your friends.Read more:
Imagine a slate of shows sorted by which of your friends likes them, instead of by network. Now put it on your phone. Take it mobile. “We have this concept of serendipity — humans do,” Zuckerberg says. (The clarification is vintage Zuckerberg.) “A lucky coincidence. It’s like you go to a restaurant and you bump into a friend that you haven’t seen for a while. That’s awesome. That’s serendipitous. Read more:
The fact that people yearned not to be liberated from their daily lives but to be more deeply embedded in them is an extraordinary insight, as basic and era-defining in its way as Jobs’ realization that people prefer a graphical desktop to a command line or pretty computers to boring beige ones. Read more: