Posts

Chris Dessi Success

10 Unusual Ways to Manifest Success In Your Life

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Too many think that if it doesn't feel good - you're not following your passion. Bull. If you have a vision and you know that you have to climb a mountain to get to the top, you're taking the steps to land on your passion.
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One Simple Life Hack to Help You Create Good Habits

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I don't pretend to have all the answers. But lately I've been implementing a little trick that has helped me. I think it can help you too. My agency is growing. We have amazing clients. We also produce a world class conference. The conference and the clients are synergistic events on paper. In execution they are at odds. One takes from the other in time, energy and sweat equity. I needed to clone myself, or find a solution.
Chris Dessi on unemployment

The No. 1 Thing You Need to Do Right Now If You're Unemployed

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I have lots of experience being out of work. It happened to me three times in a two-year span. Five times total throughout my career. I'm only 40, so that's a pretty impressive streak. Also - I split up a business partnership. I didn't read the fine print of our contract. I battled my partner for almost a year. I made almost no money.
15 Tips for Introverts Networking That Will Blow Your Mind
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15 Simple Tips For Introverts Networking That Will Blow Your Mind

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Three years ago I launched the first Westchester Digital Summit. Last month Forbes magazine called us one of the "Conferences That Will Keep You Ahead of Marketing Trends This Year." We've hosted over 1000 executives in that time. I'm an extrovert, and I understand the power of networking. What hurts me is to see introverts not capitalize on the opportunity of an event like the summit. So here are 15 practical tips you can use the next time you're at an event. I hope you join us at this year's summit and test them out.
Silverback at Fortina
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What a Year for Silverback Social

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What a Year. A look back at 2014 for the Silverback Social team - Westchester Digital Summit, Baltimore Digital Summit, & clients like Legendary Pictures.
Silverback at Fortina
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Mark Zuckerberg: Time Magazine Person of the Year 2010

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This morning I was asked by a Donna Sweeney a producer at Fox 5 to come into the studio tonight at 5pm and chat about Mark Zuckerberg being named Time Magazine’s Person of the Year 2010.
Silverback at Fortina
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Social Media Brand Managers: 5 Things You Need to Know About New Facebook Profiles

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Yesterday I read on Mashable that the new Facebook Profiles was launched. I immediately decided I would give it a try. I also noticed yesterday via my Facebook Newsfeed that our friends over at Likeable Media conducted an impromptu survey of their over 14k followers regarding the new profiles. It seemed that the majority of the comments were negative, and I’ll admit that I wasn’t surprised. Partially because every time Facebook rolls out a new release the Facebook faithful tend to grumble. But mostly I realize that most people think about how these changes effect themselves, and not how they effect the manner in which brands engage with their fans on Facebook. Obviously the Facebook team is trying to enhance the user experience, and I think they accomplish that with new Facebook Profiles, but the real story here, in my opinion is what the new Facebook Profiles does for brands engaging in Facebook.
Silverback at Fortina
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Personal Branding Facebook Fail

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Last week I “liked” a network news Facebook page. Very soon afterward, I received what seemed to be an auto generated email via Facebook from “Joey”. He was pleasant, engaging and fully transparent that he was working with a weatherman at this network. He asked that since I had recently liked the network page, if I could “like” weather man’s page. I thought this is fantastic, someone that “gets it”. personal branding drive action digital chris dessi So I went for it. Why not, this was a great way to get fans to engage with the weatherman – I was already a fan of the network, so why not?
Silverback at Fortina
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I Kinda Wanna Make Out With MySpace to Make Facebook Jealous

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Let’s face it Facebook has won. It’s been over for a while, but last week MySpace announced that it was going to integrateFacebook Connect to enhance the ailing social network. This is the final nail in the coffin for MySpace, but just another triumphant step in Facebook’s inevitable world domination.
Silverback at Fortina
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Fox News, Family, Friends & Facebook Made My Day

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esterday was perhaps the best work day I’ve had in my entire career. I started the day at the office with my business partner, and founder of Drive Action Digital, Anthony Zarro. We had just recieved our new laptops in the mail. Like two little kids on Christmas morning, we busily set up our laptops, and started to get our desks in order. After working for a few hours, we headed down to the city together to meet with one of our most exciting clients - Lifesta. I’m going to tell you more about Lifesta soon enough, but you should know this – they are going to be huge. They’re changing the game of online couponing as we know it. Stay tuned for more! Finally, yesterday evening I was lucky enough to appear again on Fox TV. I was asked to come in to chat about Facebook’s new messaging platform. We chatted, and had a great time. It’s funny that I had no idea we were broadcasting live. In hindesight, it’s better that I didn’t know, I think I would have been more nervous!
Silverback at Fortina
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Fox News, Ernie Anastos, Facebook, & Me?

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his past Wednesday I had one of the most amazing experiences of my life. At 2pm I received a call from producer, Jason Hartelius at Fox. He was producing a story, and was interested in getting my opinion regarding social media – wow. “Chris, can you be here by 6:30pm”…uhm, yes, of course.
Silverback at Fortina
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The Facebook Newsfeed Advantage: The Seven Steps of Facebook Marketing That Fuel Success and Performance in Social Media

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The perfect storm of social media engagement entails having an appropriate brand presence on Facebook. There’s no way to avoid 500million active users. So before we delve into our seven steps, you must first take the plunge and create a Facebook Page for your brand. Now that you have a page, and perhaps a few fans. What’s the next step? Here are seven that will guide you to success:
Silverback at Fortina
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Follow up Post: Facebook, Twitter, You Name It. Social Media is “Happening” to your Brand – Whether You Like It or Not.

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Last week I added a post that’s received significant traffic via Social Media Today. After the post went live, I received a fantastic comment from Dan Perez. His well thought out response and the banter that ensued resides on Social Media Today, however I think it’s worth re-posting here:
Silverback at Fortina

Twitter Talk, & Facebook Fails

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An appropriate Facebook page may have a huge impact on your brand equity. It can also backfire in a horrible way. Similarly Twitter chatter can propel your brand to national accolades, or can potentially land you in the hot seat.
Silverback at Fortina
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Facebook, Twitter, You Name It. Social Media is “Happening” to your Brand – Whether You Like It or Not.

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About a year ago I met with a luxury watch manufacturer that I love. I say I” love” them because I own one of their watches, and it holds huge sentimental value for me. I approached the company with the idea that if I could speak to the decision makers I would most certainly convince them that if it were done properly, they could leverage the awesome power of Facebook and Twitter to change the game of selling luxury watches. Connect with brand advocates like myself, I told them, and you’ll tap into a community that will do the marketing for you. Offer them the tools to communicate how much they love you, and they’ll have a field day.