Last week I added a post that’s received significant traffic via Social Media Today. After the post went live, I received a fantastic comment from Dan Perez. His well thought out response and the banter that ensued resides on Social Media Today, however I think it’s worth re-posting here:
Twitter Talk, & Facebook Fails
An appropriate Facebook page may have a huge impact on your brand equity. It can also backfire in a horrible way. Similarly Twitter chatter can propel your brand to national accolades, or can potentially land you in the hot seat.
Facebook, Twitter, You Name It. Social Media is “Happening” to your Brand – Whether You Like It or Not.
About a year ago I met with a luxury watch manufacturer that I love. I say I” love” them because I own one of their watches, and it holds huge sentimental value for me. I approached the company with the idea that if I could speak to the decision makers I would most certainly convince them that if it were done properly, they could leverage the awesome power of Facebook and Twitter to change the game of selling luxury watches. Connect with brand advocates like myself, I told them, and you’ll tap into a community that will do the marketing for you. Offer them the tools to communicate how much they love you, and they’ll have a field day.
Facebook Fan Pages: Why It’s Important For Fans to “Like” Your Brand
A Facebook fan page can be one of, if not the most important extension of your brand in the social media ecosystem. Facebook now has over 500 million people using it’s service. The reality of that number means that Facebook has created it’s own Internet within in the Internet. Some people log into their account in the morning, and keep that Facebook window open aChris Dessi look up Interactivell day.
NHL on Facebook: Why the NHL is the Darling of the Social Media Community
A few weeks back the NHL launched their custom Facebook page. Full disclosure: the NHL is a client at Buddy Media. They have quickly become the darling of the social media community because not only are they engaging in social media, but together we have implemented one of the most dynamic, engaging, fun and “fan centric” Fan pages on Facebook.
The Total Social Media Makeover; Why Every Company Needs a Facebook Page
The best way for your business to get your social media house in order is to have a Facebook fan page. A page is the most efficient, and appropriate launch pad for your business into the social media ecosystem. Think of it as your home base. The central nervous system of your social media life. A Fan Page offers your business the ability to stay agile, adding content and commentary. Video uploads, along with photos, RSS feeds and the ability to engage with your consumer are endless. All of this is possible without unloading your entire marketing budget. Having a Facebook fan page for your brand is a proverbial “no brainer.” Facebook continues to innovate page features to help alleviate concerns that businesses may have. Today Allfacebook reported that Facebook will launch a new “email notification feature”
Don’t be a Twitface; Stop Syncing Tweets with Facebook Statuses
People are generally lazy. I understand this. We’re human. But there’s one place where I have to insist that we kick the need to cut corners. Please walk away from the dreaded Twitter/Facebook status “sync”, avoid the want for speed, and just take a minute to update both our Twitter and Facebook statuses separately.