8 percent of Online Americans use Twitter

8 percent of Online Americans use Twitter

About 7 days ago Suzanne Choney of Technolog on MSNBC posted some interesting findings regarding American’s use of Twitter. I have a tendency to focus most of my blogging energy these days on Facebook, so after reading Suzanne’s piece I thought I’d throw a little love toward my favorite micro-blogging platform. The reality is that I use Twitter just as much, if not more than I use Facebook. I’m certainly a “power-user” of both technologies, but the stats that Choney posted were fascinating.

Social Media Brand Managers: 5 Things You Need to Know About New Facebook Profiles

Yesterday I read on Mashable that the new Facebook Profiles was launched. I immediately decided I would give it a try. I also noticed yesterday via my Facebook Newsfeed that our friends over at Likeable Media conducted an impromptu survey of their over 14k followers regarding the new profiles. It seemed that the majority of the comments were negative, and I’ll admit that I wasn’t surprised. Partially because every time Facebook rolls out a new release the Facebook faithful tend to grumble. But mostly I realize that most people think about how these changes effect themselves, and not how they effect the manner in which brands engage with their fans on Facebook. Obviously the Facebook team is trying to enhance the user experience, and I think they accomplish that with new Facebook Profiles, but the real story here, in my opinion is what the new Facebook Profiles does for brands engaging in Facebook.

5 Ways New York’s Grand Hyatt is Harnessing the Power of Foursquare & Twitter

Yesterday was an exciting day for the Drive Action Digital team. We spend most of our day in great meetings with clients, Lifesta and Audition Booth. Both teams are young, exciting and ready to take on the world. We’re blessed to have the opportunity to work with such inspiring and brilliant people. As we wrapped up with Lifesta and Audition Boot, we headed to the Fox studios where my business partner and founder of Drive Action Digital Anthony Zarro filmed a spot which will air early next week. Not bad for a chilly December Thursday, right?