Posts

Chris Dessi Success

10 Unusual Ways to Manifest Success In Your Life

/
Too many think that if it doesn't feel good - you're not following your passion. Bull. If you have a vision and you know that you have to climb a mountain to get to the top, you're taking the steps to land on your passion.
, , , , ,

One Simple Life Hack to Help You Create Good Habits

/
I don't pretend to have all the answers. But lately I've been implementing a little trick that has helped me. I think it can help you too. My agency is growing. We have amazing clients. We also produce a world class conference. The conference and the clients are synergistic events on paper. In execution they are at odds. One takes from the other in time, energy and sweat equity. I needed to clone myself, or find a solution.
Chris Dessi on unemployment

The No. 1 Thing You Need to Do Right Now If You're Unemployed

/
I have lots of experience being out of work. It happened to me three times in a two-year span. Five times total throughout my career. I'm only 40, so that's a pretty impressive streak. Also - I split up a business partnership. I didn't read the fine print of our contract. I battled my partner for almost a year. I made almost no money.
15 Tips for Introverts Networking That Will Blow Your Mind
, ,

15 Simple Tips For Introverts Networking That Will Blow Your Mind

/
Three years ago I launched the first Westchester Digital Summit. Last month Forbes magazine called us one of the "Conferences That Will Keep You Ahead of Marketing Trends This Year." We've hosted over 1000 executives in that time. I'm an extrovert, and I understand the power of networking. What hurts me is to see introverts not capitalize on the opportunity of an event like the summit. So here are 15 practical tips you can use the next time you're at an event. I hope you join us at this year's summit and test them out.
Silverback at Fortina
, ,

What a Year for Silverback Social

/
What a Year. A look back at 2014 for the Silverback Social team - Westchester Digital Summit, Baltimore Digital Summit, & clients like Legendary Pictures.
, , ,

Social media is a spiritual awakening, not a technological one.

/
I’ve been writing a book for the past five months. The book was called “Start Now” and offered detailed accounts on how to engage in social media. I gave advice on how you can find your dream job, market your product or market yourself. I wrote 14 chapters, hired an editor, and then scrapped it all two weeks ago. I started revising my book, because a simple truth dawned on me. None of the advice that I was giving would work if the reader didn’t understand that social media is a digital extension of human beings. That the explosion of social media is a spiritual awakening, not a technological one.
,

Hugh Hefner Announces Engagement on Twitter

/
Whether you think Hugh Hefner is a dirty old man, or a Hero to every red blooded male, you have to take note of his recent engagement to playmate Crystal Harris.
,

How Pandora Radio is Leveraging the Power of Twitter: A Case Study

/
On December 13th I was working away, listening to my ipod when I realized that I was sick of my music. I decided to check out the servicePandora.
,

8 percent of Online Americans use Twitter

/
About 7 days ago Suzanne Choney of Technolog on MSNBC posted some interesting findings regarding American’s use of Twitter. I have a tendency to focus most of my blogging energy these days on Facebook, so after reading Suzanne’s piece I thought I’d throw a little love toward my favorite micro-blogging platform. The reality is that I use Twitter just as much, if not more than I use Facebook. I’m certainly a “power-user” of both technologies, but the stats that Choney posted were fascinating.
, ,

5 Ways New York’s Grand Hyatt is Harnessing the Power of Foursquare & Twitter

/
Yesterday was an exciting day for the Drive Action Digital team. We spend most of our day in great meetings with clients, Lifesta and Audition Booth. Both teams are young, exciting and ready to take on the world. We’re blessed to have the opportunity to work with such inspiring and brilliant people. As we wrapped up with Lifesta and Audition Boot, we headed to the Fox studios where my business partner and founder of Drive Action Digital Anthony Zarro filmed a spot which will air early next week. Not bad for a chilly December Thursday, right?

Tweets Alone Mean Nothing, Together, They’re Everything

/
We all know what a horrible first impression that Twitter makes. Some brands don’t know where to start. Not certain what to do, shocked when they don’t end up with hundreds of followers , and completely underwhelmed by results; they come to Drive Action Digital and ask: “why is this valuable?”
, ,

Follow up Post: Facebook, Twitter, You Name It. Social Media is “Happening” to your Brand – Whether You Like It or Not.

/
Last week I added a post that’s received significant traffic via Social Media Today. After the post went live, I received a fantastic comment from Dan Perez. His well thought out response and the banter that ensued resides on Social Media Today, however I think it’s worth re-posting here:

Bret Michaels’ Twitter Account Sucks

/
I love Bret Michaels. There, I said it. Back in 1988 I was into all kinds of heavy metal and hard rock. I loved Metallica, Gun’s and Roses, Whitesnake, Skid Row, Motley Crue, Van Halen, Ozzy Osbourne the list goes on. Essentially the louder and more testosterone charged the music, the more I loved it.

Twitter Talk, & Facebook Fails

/
An appropriate Facebook page may have a huge impact on your brand equity. It can also backfire in a horrible way. Similarly Twitter chatter can propel your brand to national accolades, or can potentially land you in the hot seat.
, ,

Facebook, Twitter, You Name It. Social Media is “Happening” to your Brand – Whether You Like It or Not.

/
About a year ago I met with a luxury watch manufacturer that I love. I say I” love” them because I own one of their watches, and it holds huge sentimental value for me. I approached the company with the idea that if I could speak to the decision makers I would most certainly convince them that if it were done properly, they could leverage the awesome power of Facebook and Twitter to change the game of selling luxury watches. Connect with brand advocates like myself, I told them, and you’ll tap into a community that will do the marketing for you. Offer them the tools to communicate how much they love you, and they’ll have a field day.