Yesterday I walked onto the set at Fox, logged into my Twitter account, and launched the hottest new APP launch since Twitter. It’s called Meerkat. It’s a pretty simple concept: Log into Meerkat via your Twitter account and stream live video to your followers.But, simple is hard. Simple is game-changing.

Twitter is simple. Twitter changed the global media landscape the moment a planelanded in the hudson. Imagine now if that drama were to unfold via a citizen journalist in real time, live – via video to the world.

I didn’t broadcast any breaking news. Instead I took viewers along for a ride that I’m lucky enough to take, but not many have experienced. Down the hallowed halls at Fox. Viewing the “wall of fame” where celebrities sign the wall of graffiti just outside the studio. Watching me get make-up. Seeing me meander around the studio while waiting in the wings. Then I walked up to the news-desk, and discussed Meerkat, all while streaming said chat live via Meerkat. Meta, I know.

It was fun, interactive and exhilerating. My Twitter friends were reacting in real time and sharing the experience with me.

Meerkat’s launch hasn’t been without the requisite startup drama. I can’t help but think about the guys at Pied Piper. Twitter bought Meerkat competitor Periscope. But nobody cares. Meerkat is already the breakout winner in live streaming video. They’ve won the hearts and minds of those at SXSW, and in Tech that’s half the battle. The concept of live streaming video isn’t new. That Meerkat can tap into your already engaged network via Twitter certainly is.

Meerkat launched search capabilities to make it easier to find friends via the APP. The Meerkat is out of the bag. The technology is cool. It’s compelling, and it’s the most excited I’ve been to talk tech in five years.

I still can’t wrap my head around the fact that I streamed my live TV appearance on Fox Television live via streaming video.

Today I’m taking meeting with clients. We’re set to discuss how we’re going to integrate Meerkat into our social media marketing plans. Tonight I’m speaking at anevent that (you guessed it) I’ll be live streaming via Meerkat. Mind blown.

Please keep your hands and feet inside the ride. 2015 is going to be fun.

_____________________________________________________________

Chris Dessi Fox Business

Hey there, thanks for reading!  My name is Chris Dessi. I’m the founder and CEO of Silverback Social.  I’m also the founder of the Westchester Digital Summit, and the author of Your World is Exploding: How Social Media is Changing Everything and How You Need to Change With It.  

To get notifications about these Success Features,  just share your email with me. I promise, I won’t spam you with junk. Just share incredible interviews with the most successful people I know.  Cool, right? 

Want to grow your business using social media? Head over to Silverback Social 

Want to hire me to speak at your next event? Click here

Want to work with me one-on-one? Click here. Save

@chrisdessi

What No One Tells You About Being an Entrepreneur
, , ,

What No One Tells You About Being an Entrepreneur

/
I've been an entrepreneur for 5 years. After being an entrepreneur for 2 years, I was broke. I had spent those first 2 years as an entrepreneur making less money than I had made when I was in my first job out of graduate school. Much less.
24 Ways Ordinary People Have Achieved Extraordinary Success

24 Ways Ordinary People Have Achieved Extraordinary Success

Last year, I contacted the most successful people I know. I interviewed them on my blog, and then compiled those interviews into a book, Just Like You: 24 Interviews of Ordinary People Who've Achieved Extraordinary Success.
getty_141175793_79886

This TED Talk Explains the 5 Reasons Why Startups Succeed

Bill Gross loves startups. He believes the best ones can unlock human potential. Bill wanted to pin point what factors or factor accounts the most for a companies success or failure?
Tom Shine
,

Tom Shine

/
Tom is a self made man. A person I admire and respect. While some of is peers are retiring. Tom Shine is just getting started.
rocker-man
,

Jeff Pearlman

/
Chris Dessi: How do you define success? Jeff Pearlman: It’s a funny question. Back when I was coming up, first at the University of Delaware, then at The Tennessean in Nashville, my answer would have been something like, “Making it to Sports Illustrated” or “having an SI cover story.”