5 Sure-fire Ways to Get Your Boss to Pay More Attention to Social Media

I once heard Gary Vaynerchuk answer the question “What’s the ROI of social media.” His response was partially dismissive, mostly true, and certainly brought down the house. He replied with a fervent “What’s the ROI of putting on your pants.“ Image from Maries Claire I love that response, but I also understand why your boss may cringe after hearing it. She has a budget, key performance indicators, and responsibility. She’s asking you about ROI because she wants to support you. She needs to understand the ROI so she can allocate said budget, and analyze how well you’re doing. So how can you impress upon your boss that she must invest in social media today?

The Power of Reputation: The Brian Solis Effect

My mind has just been blown. First let me start by saying this – I think Brian Solis is brilliant. Not that obtuse, out of reach brilliance reserved for the Einsteins of the world, but real, everyday, brilliance. Brian has the uncanny ability to break down ideas into easily digestible bits, and present them in such a way that you smack your forehead and say “I knew that to be true, I just couldn’t articulate it.” I love his books, I admire the way his brain works, and I love reading the content he publishes on Social Media Today.