When I first learned about social media I was so excited I bought FacebookShouldHireMe.com. I wanted to get Facebook’s attention. It didn’t work. Whatever. But other people took notice. I got coverage in Fortune Magazine.
That attention helped me get my first job in social media at Buddy Media. After that experience my personal blog evolved. It became my main marketing tool for business. The content I created insulated my personal brand. It kind of happened by accident.