A mission statement is a short, clear statement that describes the purpose of a company or organization. It outlines the goals and values of the organization and serves as a guiding principle for decision-making. A well-written mission statement can provide direction and inspiration to employees, stakeholders, and customers.
Here are some tips for writing a mission statement:
- Keep it short and simple: A mission statement should be concise and easy to understand. Avoid using jargon or technical language that might be confusing to people outside of the organization.
- Focus on the purpose: The mission statement should clearly describe the purpose of the organization. What is the organization trying to achieve? What values does it stand for?
- Consider the audience: Who will be reading the mission statement? Make sure that the language and tone are appropriate for the intended audience.
- Make it inspiring: A mission statement should be inspiring and motivating. It should convey a sense of purpose and meaning that will encourage people to get involved and support the organization.
- Make it actionable: A mission statement should be more than just words on a page. It should be a call to action that inspires people to take action and make a difference.
- Review and revise: A mission statement should be a living document that evolves over time. Regularly review and revise the statement to make sure it remains relevant and accurate.
Overall, the key to writing a strong mission statement is to be clear, concise and inspiring. It should capture the essence of what the organization is all about and provide a sense of purpose and direction for those who are involved.