Adapt Or Die: How AI Is Reshaping Business NOW!

In today’s fast-paced world, adapting to change is no longer optional. The rise of AI and social media is transforming how we do business. This article dives into the importance of embracing these changes to thrive in the modern landscape.

Key Takeaways

  • Adaptation is crucial: Businesses must evolve with technology.
  • AI is reshaping industries: Ignoring it could mean getting left behind.
  • Small businesses have a unique opportunity: AI can drive growth and innovation.

The Shift Towards Social Media

Back in 2008, I found myself at a crossroads in my career. I was trying to reinvent myself as a social media expert. I remember attending an event where Gary Vaynerchuk spoke. His energy was infectious. He was different from anyone I had seen before.

He wore ripped jeans and a t-shirt, yet he spoke passionately about business. He had a unique way of discussing wine, focusing on the experience rather than the technical jargon. It was refreshing.

Gary’s insights on social media struck a chord with me. I realized he understood the power of this new platform. At that time, the economy was struggling, but I sensed a shift. Social media was the future, and I wanted to be part of it.

The Importance Of Adapting

Fast forward to today, and we’re facing a similar situation with AI. The message is clear: adapt or get left behind. Whether you’re a solo entrepreneur or running a large enterprise, it’s essential to educate yourself about AI.

Ignoring this technology could mean your business won’t survive the next few years. It’s not just a trend; it’s a fundamental change in how industries operate.

Why You Should Care About AI

  • AI is transforming industries: From marketing to customer service, AI is everywhere.
  • Efficiency gains: Businesses using AI can streamline operations and reduce costs.
  • Customer insights: AI helps analyze data to understand customer behavior better.

The Silver Lining for Small Businesses

Here’s the good news: small businesses are experiencing a renaissance thanks to AI. This technology can level the playing field. It allows smaller companies to compete with larger corporations.

With AI, small businesses can:

  • Automate tasks: Free up time to focus on growth.
  • Enhance customer experiences: Use AI tools to personalize interactions.
  • Make data-driven decisions: Analyze trends and adjust strategies quickly.

Embracing Change

The key takeaway is to embrace change. Don’t wait for the perfect moment. Start learning about AI and how it can benefit your business today.

The landscape is shifting, and those who adapt will thrive. Remember, it’s not just about keeping up; it’s about leading the way.

In conclusion, whether you’re just starting or have been in business for years, the time to act is now. Don’t let fear of the unknown hold you back. Embrace AI, and you might just find it’s the best decision you ever made for your business!

Who’s the Coach?

I’m Chris Dessi.

Tech entrepreneur. Author. Talking head.
But before any of that—I’m a builder.

I’ve spent the last 20+ years helping companies grow:
From dot-com chaos to SaaS scale-ups to AI-powered everything.
I’ve sold software across continents. Closed $32M in deals using AI.
Built and exited businesses. Bombed a few too. All of it made me sharper.

Today, I run Torque AI, a marketing automation platform built for the 99%.
Small business owners. Solopreneurs. Operators with too much to do and not enough support.
We give them AI superpowers—without the hype, the jargon, or the BS.

I’m also the founder of AI Summit NYC, where real business owners come to learn how to actually use AI to drive revenue.

When I’m not building, I’m writing books, speaking on national TV, and coaching execs through reinvention—with a baseball bat in one hand and a meditation app in the other.

I believe reinvention is our greatest asset.
I believe AI isn’t the threat—it’s the test.
And I believe if you’re not adapting, you’re eroding.

Let’s build something that matters.

Get weekly insights

We know that life’s challenges are unique and complex for everyone. Coaching is here to help you find yourself and realize your full potential.