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Fox News, Family, Friends & Facebook Made My Day
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Chris Dessiesterday was perhaps the best work day I’ve had in my entire career. I started the day at the office with my business partner, and founder of Drive Action Digital, Anthony Zarro. We had just recieved our new laptops in the mail. Like two little kids on Christmas morning, we busily set up our laptops,…
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Fox News, Ernie Anastos, Facebook, & Me?
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Chris Dessihis past Wednesday I had one of the most amazing experiences of my life. At 2pm I received a call from producer, Jason Hartelius at Fox. He was producing a story, and was interested in getting my opinion regarding social media – wow. “Chris, can you be here by 6:30pm”…uhm, yes, of course.
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Nice Guys Win in Social Media
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Chris DessiLast year I spent a phenomenal three days at the Web 2.0 conference. While there I had the opportunity to hear from Bob Buch of Digg. Bob said something that stuck with me, and I believe still resonates today: “Social Media is the ultimate Bullshit meter.”
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Tweets Alone Mean Nothing, Together, They’re Everything
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Chris DessiWe all know what a horrible first impression that Twitter makes. Some brands don’t know where to start. Not certain what to do, shocked when they don’t end up with hundreds of followers , and completely underwhelmed by results; they come to Drive Action Digital and ask: “why is this valuable?”
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The Facebook Newsfeed Advantage: The Seven Steps of Facebook Marketing That Fuel Success and Performance in Social Media
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Chris DessiThe perfect storm of social media engagement entails having an appropriate brand presence on Facebook. There’s no way to avoid 500million active users. So before we delve into our seven steps, you must first take the plunge and create a Facebook Page for your brand. Now that you have a page, and perhaps a few…