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Facebook, Twitter, You Name It. Social Media is “Happening” to your Brand – Whether You Like It or Not.
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Chris DessiLast week I added a post that’s received significant traffic via Social Media Today. After the post went live, I received a fantastic comment from Dan Perez. His well thought out response and the banter that ensued resides on Social Media Today, however I think it’s worth re-posting here:
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Bret Michaels’ Twitter Account Sucks
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Chris DessiI love Bret Michaels. There, I said it. Back in 1988 I was into all kinds of heavy metal and hard rock. I loved Metallica, Gun’s and Roses, Whitesnake, Skid Row, Motley Crue, Van Halen, Ozzy Osbourne the list goes on. Essentially the louder and more testosterone charged the music, the more I loved it.
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An Open Letter to Brands
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Chris DessiDear Brand Manager, Social media can be a scary, fragmented experience, I get it. The Social Media ecosystem is already alive and well, and whether you like it or not, social media is already “happening” to your brand. People are Tweeting about your product, adding Facebook statuses about your services, and generally talking about you…
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Twitter Talk, & Facebook Fails
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Chris DessiAn appropriate Facebook page may have a huge impact on your brand equity. It can also backfire in a horrible way. Similarly Twitter chatter can propel your brand to national accolades, or can potentially land you in the hot seat.
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Facebook, Twitter, You Name It. Social Media is “Happening” to your Brand – Whether You Like It or Not.
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Chris DessiAbout a year ago I met with a luxury watch manufacturer that I love. I say I” love” them because I own one of their watches, and it holds huge sentimental value for me. I approached the company with the idea that if I could speak to the decision makers I would most certainly convince…