Three years ago today I married the love of my life, Laura Jean Guiglotto
I’m generally a lucky guy, but marrying Laura has turned out to be the maraschino cherry on the proverbial “banana split” of my life. Not sure what the banana would be in this analogy, but since this is a family blog, I digress…
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Hey Brands: here’s a gift from me to you:gift Everything has changed!
If you have a business today, you must be engaged in social media, period. The barrier to entry is low, the engagement is swift, and the results can change your business for the better (if done properly).
Follow these 5 tips on how to engage in social media and you’ll be off to the races
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Here’s a great follow up to 6 Kick-Ass Twitter tips for Businesses. including practical ways businesses can engage in Twitter:
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I’ve been blogging for a few years now. Initially I started blogging while I was working at Performance Based Ad Network Azoogle (Epic Ads).
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’ve been blogging for a few years now. Initially I started blogging while I was working at Performance Based Ad Network Azoogle (Epic Ads). Back then my posts revolved solely around which offers I felt were performing best on the network. I was finding my voice and only updating once in a blue moon. Now that I’m immersed in Social Media, I find that I cover topics effecting the social media ecosystem most often. However, I do offer personal information on my blog posts: See “Open Letter to My Wife”, or “Open Letter to Papa”. These posts were cathartic, and have added a layer to my blog I never expected to be there. Blogging has helped me in business, and my personal life as well. It’s become a personal journal. I’ve chronicled my journey through unemployment, exhilarating moments with family, interesting friends, business decisions and tid-bits of entertainment.
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Twitter really does make a bad first impression. It can be daunting at first. What’s the point? Where do I start? Who cares about what I have to say?
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Last week I finished listening to a fascinating audio book Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business. This week I can’t stop thinking about the implications of this theory within the ecosystem of Social Media.
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The best way for your business to get your social media house in order is to have a Facebook fan page. A page is the most efficient, and appropriate launch pad for your business into the social media ecosystem. Think of it as your home base. The central nervous system of your social media life. A Fan Page offers your business the ability to stay agile, adding content and commentary. Video uploads, along with photos, RSS feeds and the ability to engage with your consumer are endless. All of this is possible without unloading your entire marketing budget. Having a Facebook fan page for your brand is a proverbial “no brainer.” Facebook continues to innovate page features to help alleviate concerns that businesses may have. Today Allfacebook reported that Facebook will launch a new “email notification feature”
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People are generally lazy. I understand this. We’re human. But there’s one place where I have to insist that we kick the need to cut corners. Please walk away from the dreaded Twitter/Facebook status “sync”, avoid the want for speed, and just take a minute to update both our Twitter and Facebook statuses separately.
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I should have discussed this before. I should have realized that all of this chatting about Twitter would eventually find it’s way to small business in my area. I should have seen that if a business appears on the cover of Time magazine (as Twitter did in their June 15th issue) it would come up eventually. But I didn’t. In my own mind, I’ve been covering Social Media from every feasible angle. That’s until I met Chris Cornell (no not THAT Chris Cornell) although I’m fine with calling this Chris Cornell a rock star.
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