esterday was perhaps the best work day I’ve had in my entire career. I started the day at the office with my business partner, and founder of Drive Action Digital, Anthony Zarro. We had just recieved our new laptops in the mail. Like two little kids on Christmas morning, we busily set up our laptops, and started to get our desks in order. After working for a few hours, we headed down to the city together to meet with one of our most exciting clients – Lifesta. I’m going to tell you more about Lifesta soon enough, but you should know this – they are going to be huge. They’re changing the game of online couponing as we know it. Stay tuned for more! Finally, yesterday evening I was lucky enough to appear again on Fox TV. I was asked to come in to chat about Facebook’s new messaging platform. We chatted, and had a great time. It’s funny that I had no idea we were broadcasting live. In hindesight, it’s better that I didn’t know, I think I would have been more nervous!
Fox News, Ernie Anastos, Facebook, & Me?
his past Wednesday I had one of the most amazing experiences of my life.
At 2pm I received a call from producer, Jason Hartelius at Fox. He was producing a story, and was interested in getting my opinion regarding social media – wow. “Chris, can you be here by 6:30pm”…uhm, yes, of course.
Nice Guys Win in Social Media
Last year I spent a phenomenal three days at the Web 2.0 conference. While there I had the opportunity to hear from Bob Buch of Digg. Bob said something that stuck with me, and I believe still resonates today:
“Social Media is the ultimate Bullshit meter.”
Tweets Alone Mean Nothing, Together, They’re Everything
We all know what a horrible first impression that Twitter makes.
Some brands don’t know where to start. Not certain what to do, shocked when they don’t end up with hundreds of followers , and completely underwhelmed by results; they come to Drive Action Digital and ask: “why is this valuable?”
The Facebook Newsfeed Advantage: The Seven Steps of Facebook Marketing That Fuel Success and Performance in Social Media
The perfect storm of social media engagement entails having an appropriate brand presence on Facebook. There’s no way to avoid 500million active users. So before we delve into our seven steps, you must first take the plunge and create a Facebook Page for your brand.
Now that you have a page, and perhaps a few fans. What’s the next step?
Here are seven that will guide you to success:
Facebook, Twitter, You Name It. Social Media is “Happening” to your Brand – Whether You Like It or Not.
Last week I added a post that’s received significant traffic via Social Media Today. After the post went live, I received a fantastic comment from Dan Perez. His well thought out response and the banter that ensued resides on Social Media Today, however I think it’s worth re-posting here:
Bret Michaels’ Twitter Account Sucks
I love Bret Michaels. There, I said it. Back in 1988 I was into all kinds of heavy metal and hard rock. I loved Metallica, Gun’s and Roses, Whitesnake, Skid Row, Motley Crue, Van Halen, Ozzy Osbourne the list goes on. Essentially the louder and more testosterone charged the music, the more I loved it.
An Open Letter to Brands
Dear Brand Manager,
Social media can be a scary, fragmented experience, I get it. The Social Media ecosystem is already alive and well, and whether you like it or not, social media is already “happening” to your brand. People are Tweeting about your product, adding Facebook statuses about your services, and generally talking about you to their friends. It’s our job to figure out what the general energy of that dialogue is (positive, or negative) and help you become a part of the conversation.