Two weeks ago I went on CNN to discuss my views on Twitter and Facebook’s earnings. I explained that my agency only publishes social content on platforms that work for our clients. Right now the holy trinity is Facebook, Twitter & Instagram. If wall street analysts are watching the car race from home (viewing who is in the lead, and seeing the crowd’s reaction) – than we’re driving the car with our clients riding shot gun. We feel the bumps on the road, see the potholes ahead and can hear the dings in the engine.