I once heard Gary Vaynerchuk answer the question “What’s the ROI of social media.” His response was partially dismissive, mostly true, and certainly brought down the house. He replied with a fervent “What’s the ROI of putting on your pants.“ Image from Maries Claire I love that response, but I also understand why your boss may cringe after hearing it. She has a budget, key performance indicators, and responsibility. She’s asking you about ROI because she wants to support you. She needs to understand the ROI so she can allocate said budget, and analyze how well you’re doing. So how can you impress upon your boss that she must invest in social media today?