An appropriate Facebook page may have a huge impact on your brand equity. It can also backfire in a horrible way. Similarly Twitter chatter can propel your brand to national accolades, or can potentially land you in the hot seat.Read More
Facebook, Twitter, You Name It. Social Media is “Happening” to your Brand – Whether You Like It or Not.
About a year ago I met with a luxury watch manufacturer that I love. I say I” love” them because I own one of their watches, and it holds huge sentimental value for me. I approached the company with the idea that if I could speak to the decision makers I would most certainly convince them that if it were done properly, they could leverage the awesome power of Facebook and Twitter to change the game of selling luxury watches. Connect with brand advocates like myself, I told them, and you’ll tap into a community that will do the marketing for you. Offer them the tools to communicate how much they love you, and they’ll have a field day.Read More
Last week I finished listening to a fascinating audio book Crowdsourcing: Why the Power of the Crowd Is Driving the Future of Business. This week I can’t stop thinking about the implications of this theory within the ecosystem of Social Media.Read More
People are generally lazy. I understand this. We’re human. But there’s one place where I have to insist that we kick the need to cut corners. Please walk away from the dreaded Twitter/Facebook status “sync”, avoid the want for speed, and just take a minute to update both our Twitter and Facebook statuses separately.Read More
I should have discussed this before. I should have realized that all of this chatting about Twitter would eventually find it’s way to small business in my area. I should have seen that if a business appears on the cover of Time magazine (as Twitter did in their June 15th issue) it would come up eventually. But I didn’t. In my own mind, I’ve been covering Social Media from every feasible angle. That’s until I met Chris Cornell (no not THAT Chris Cornell) although I’m fine with calling this Chris Cornell a rock star.Read More