Category: Company Culture
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An Open Letter to Everyone Who Wants to be Great
Work Like Your Life Depends On it Today, I want you to work hard. Harder than you’ve ever worked. I want you to work with all of your heart and will all of the passion you can muster so that you can create a new reality for yourself. Do what you can, wherever you are, […]
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Students
College Students: Four Easy Steps to Clean Up Your Facebook Page Before the Big Interview
I’m usually pretty liberal with the conent that I allow on Facebook – this is mostly because I’m a 37 year old married father of two, not a 21 year old about to graduate from College. The most scandelous photos that I’m tagged in usually involved baby vomit, not me vomiting at a frat party. However, when a photo popped up of my brother and I after having thrown back a few at a Villanova homecoming weekend (circa 1993?) It dawned on me that some photos that upcoming College graduates have on their current Facebook pages may not be as appropriate as others, and perhaps it was worth taking a closer look. So I started to poke around and found something really refreshing: Facebook is making it easier for us to curate our content. In this instance “curating” is just nice way of saying – delete all of the pics you don’t want your future boss to see. Phew! Here are three easy steps to help you curate away:
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5 Steps to Super Charge Your Facebook Fan Engagement Today
I’m blessed, really I am. I’m infinitely passionate about what I do for a living. I also love helping people. Despite some isolated incidents when I’ve felt that prospective clients have taken advantage of my good nature (which I’ve blogged about here), I love to share information that will help us all engage better via social media.
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Success
5 Steps to True Social Media ROI
How do you get to the true ROI of social media?
Here are some tips:
1) Start today
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In Response: Cathryn Sloane’s Social Media Article
This afternoon I was perusing my Twitter feed when I came across Noah Malin’s Paper-li The Social Media Thinkers Daily. This is also where I discovered Cathryn Sloane’s post titled: Why Every Social Media Manager Should be Under 25.
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Happiness
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In Business, Hugs Matter. Seriously.
I love to hug. Really, I do. I’m pretty good at it too- at least my daughters seem to think so. I thought I was up there in “hugger ranking” until last week when I met a special guy named Martin Rubin.
Marty Rubin of Spectramedia
Marty Rubin of Spectremedia
I met Marty at an event where I was invited to speak. I was there to speak about social media to the good folks at the New Jersey Bank Marketing Association. My good friend Scott Agnoli, VP of Marketing with Investors Bank had invited me, and requested that I help educate the people in the audience, but I was the one who walked away with the biggest lesson. Let me explain:
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5 Sure-fire Ways to Get Your Boss to Pay More Attention to Social Media
I once heard Gary Vaynerchuk answer the question “What’s the ROI of social media.” His response was partially dismissive, mostly true, and certainly brought down the house. He replied with a fervent “What’s the ROI of putting on your pants.“ Image from Maries Claire I love that response, but I also understand why your boss may cringe after hearing it. She has a budget, key performance indicators, and responsibility. She’s asking you about ROI because she wants to support you. She needs to understand the ROI so she can allocate said budget, and analyze how well you’re doing. So how can you impress upon your boss that she must invest in social media today?
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3 Pieces of Good News for Not-for-Profits Engaging in Social Media
Nearly two years ago I started to work with my business partner Anthony Zarro at Drive Action Digital. Anthony had already been running the business on his own, and was successful at cultivating relationships with major brands building gorgeous web sites, managing SEM programs, assisting with SEO and generally offering a senior executives savvy and strategy in the digital space. Together we closed major deals with companies like Geico, Littlemissmatched and Lavanila. As our first year of work continued to develop we decided to hold our own social media seminar. We invited our clients and industry professionals to join. The seminar was a smashing success. As a result we were invited to speak at an event hosted by the Association of Fundraising Professionals. Both Anthony and I had never really considering working with Not-for-Porfit organizations until we were invited to speak at the event. As a result of speaking at the AFP event we have since begun working with two not for profit’s in our area – Hudson Valley Hosptial Center and Westchester Library System. Which brings me to the point of this post.
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Personal Branding Facebook Fail
Last week I “liked” a network news Facebook page. Very soon afterward, I received what seemed to be an auto generated email via Facebook from “Joey”. He was pleasant, engaging and fully transparent that he was working with a weatherman at this network. He asked that since I had recently liked the network page, if I could “like” weather man’s page. I thought this is fantastic, someone that “gets it”. personal branding drive action digital chris dessi So I went for it. Why not, this was a great way to get fans to engage with the weatherman – I was already a fan of the network, so why not?
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