Last week I “liked” a network news Facebook page. Very soon afterward, I received what seemed to be an auto generated email via Facebook from “Joey”. He was pleasant, engaging and fully transparent that he was working with a weatherman at this network. He asked that since I had recently liked the network page, if I could “like” weather man’s page. I thought this is fantastic, someone that “gets it”. personal branding drive action digital chris dessi So I went for it. Why not, this was a great way to get fans to engage with the weatherman – I was already a fan of the network, so why not?