The real punch line here is that I have this overwhelming sense that my fifteen minutes of fame is at about minute fourteen. Tuesday I spent another dizzying afternoon at the Fox TV studios. We filmed three segment s (two of which you can see below). The third will air next week sometime, and will feature tips on BlackFriday, and include details on Best Buy, Target,Truman’s Gentlemen’s Groomers, Groupon, and Lifesta. Once again – the people at Fox are amazing. I even ended up at a local watering hole with the producer Jason after we filmed the segments. Awesome. Best part about this whole experience on Tuesday was being able to mention both my buddy Jeremy Lichtenberger, and my hometown Mahopac. While I currently reside in Chappaqua, NY – Mahopac is still near and dear to my heart.
Who’s the Coach?
I’m Chris Dessi.
Tech entrepreneur. Author. Talking head.
But before any of that—I’m a builder.
I’ve spent the last 20+ years helping companies grow:
From dot-com chaos to SaaS scale-ups to AI-powered everything.
I’ve sold software across continents. Closed $32M in deals using AI.
Built and exited businesses. Bombed a few too. All of it made me sharper.
Today, I run Torque AI, a marketing automation platform built for the 99%.
Small business owners. Solopreneurs. Operators with too much to do and not enough support.
We give them AI superpowers—without the hype, the jargon, or the BS.
I’m also the founder of AI Summit NYC, where real business owners come to learn how to actually use AI to drive revenue.
When I’m not building, I’m writing books, speaking on national TV, and coaching execs through reinvention—with a baseball bat in one hand and a meditation app in the other.
I believe reinvention is our greatest asset.
I believe AI isn’t the threat—it’s the test.
And I believe if you’re not adapting, you’re eroding.
Let’s build something that matters.
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