The Power of Reputation

The Power of Reputation

A few years ago something happened that blew my mind that I think is worth talking about again here.

First let me start by saying this – I think Brian Solis is brilliant. Not that out of reach brilliance reserved for the Einsteins of the world, but real, everyday, brilliance. Brian has the uncanny ability to break down ideas into easily digestible bits, and present them in such a way that you smack your forehead and say to yourself:

5 Social Media Tips for Real Estate Brokers

5 Social Media Tips for Real Estate Brokers

I’m blessed to live in a great town called Chappaqua, New York. We’re about 50 minutes north of New York city by train. Our school district is excellent, the people are phenomenal, the stores are outstanding and the local restaurants are top notch. That’s why I feel obligated to offer some unsolicited advice to the local Real Estate community.

Our Definition of Social Media Expert is Killing Social Media Experts

Our Definition of Social Media Expert is Killing Social Media Experts

Raise your hand if you’ve been asked if you’re a social media “expert” before. Keep your hand up if you’ve ever really thought about what that means.

Being considered a social media expert can mean many different things for many people. If you were to ask a 13 year old if they’re a social media expert, chances are they wouldn’t hesitate to say yes, and they’d be 100% correct.

The #1 Mistake All Salespeople Make

The #1 Mistake All Salespeople Make

For the majority of my career I’ve had the word “sales” in my title, but it wasn’t always that way. I remember when the transition happened. I was working at a company called Mediaplex in early 2000. This was the peak of the Internet bubble. I had just started working there as an Account Manager, and my first account was The Digital Edge, the digital division of Y&R. I became friendly with everyone on that account. I would spend 2 days a week in their offices training them, and getting to know them. The time I spent with her was invaluable. After only a few months I grew the account from 1 to 13 clients. My good work didn’t go unnoticed, and management moved me into sales.