Sheila Haile

Sheila Haile

Chris Dessi: You’ve had a storied career, winning all sorts of accolades. 2012 Most Influential Women in Optical – too many MarComm awards to list. When did you first consider yourself a success?

Sheila Haile: That thought does not even cross my mind. I don’t believe you are a success until there is nothing left to do. And there is so much more I want to do…in all phases of my life. I don’t feel like I’ve accomplished the big one yet.

The Facebook Newsfeed Advantage: The Seven Steps of Facebook Marketing That Fuel Success and Performance in Social Media

The perfect storm of social media engagement entails having an appropriate brand presence on Facebook. There’s no way to avoid 500million active users. So before we delve into our seven steps, you must first take the plunge and create a Facebook Page for your brand.

Now that you have a page, and perhaps a few fans. What’s the next step?

Here are seven that will guide you to success: