social media – Page 13

Business, Frontpage Article, Social Media Marketing

Facebook, Twitter, You Name It. Social Media is “Happening” to your Brand – Whether You Like It or Not.

August 5, 2010

.

Chris Dessi

Last week I added a post that’s received significant traffic via Social Media Today. After the post went live, I received a fantastic comment from Dan Perez. His well thought out response and the banter that ensued resides on Social Media Today, however I think it’s worth re-posting here:

Social Media Marketing

Bret Michaels’ Twitter Account Sucks

August 2, 2010

.

Chris Dessi

I love Bret Michaels. There, I said it. Back in 1988 I was into all kinds of heavy metal and hard rock. I loved Metallica, Gun’s and Roses, Whitesnake, Skid Row, Motley Crue, Van Halen, Ozzy Osbourne the list goes on. Essentially the louder and more testosterone charged the music, the more I loved it.

Business, Frontpage Article, Social Media Marketing

An Open Letter to Brands

August 2, 2010

.

Chris Dessi

Dear Brand Manager, Social media can be a scary, fragmented experience, I get it. The Social Media ecosystem is already alive and well, and whether you like it or not, social media is already “happening” to your brand. People are Tweeting about your product, adding Facebook statuses about your services, and generally talking about you…

Social Media Marketing

Twitter Talk, & Facebook Fails

August 1, 2010

.

Chris Dessi

An appropriate Facebook page may have a huge impact on your brand equity. It can also backfire in a horrible way. Similarly Twitter chatter can propel your brand to national accolades, or can potentially land you in the hot seat.

Business, Frontpage Article, Social Media Marketing

Facebook, Twitter, You Name It. Social Media is “Happening” to your Brand – Whether You Like It or Not.

July 31, 2010

.

Chris Dessi

About a year ago I met with a luxury watch manufacturer that I love. I say I” love” them because I own one of their watches, and it holds huge sentimental value for me. I approached the company with the idea that if I could speak to the decision makers I would most certainly convince…

Business, Company Culture, Social Media Marketing

Facebook Fan Pages: Why It’s Important For Fans to “Like” Your Brand

July 24, 2010

.

Chris Dessi

A Facebook fan page can be one of, if not the most important extension of your brand in the social media ecosystem. Facebook now has over 500 million people using it’s service. The reality of that number means that Facebook has created it’s own Internet within in the Internet. Some people log into their account…

Social Media Marketing

Social Media: A Funny Little Story

November 30, 2009

.

Chris Dessi

This past Thanksgiving weekend was awesome. I was able to spend quality time with my daughter, hang with the rest of my family, and get things done around the house that I knew wouldn’t happen if I didn’t complete them this particular weekend (Christmas decorations aren’t as fun to put up as they can be…

Frontpage Article, Social Media Marketing

NHL on Facebook: Why the NHL is the Darling of the Social Media Community

November 8, 2009

.

Chris Dessi

A few weeks back the NHL launched their custom Facebook page. Full disclosure: the NHL is a client at Buddy Media. They have quickly become the darling of the social media community because not only are they engaging in social media, but together we have implemented one of the most dynamic, engaging, fun and “fan…

Business, Social Media Marketing

6 Tenets of Social Media

September 16, 2009

.

Chris Dessi

6 Tenets of Social Media

Social Media Marketing

10 Questions to Help Guide your Social Media Strategy

September 15, 2009

.

Chris Dessi

Okay, you’re heeding my advice, and you’re ready to engage in social media. You read my earlier post about the simple steps to get your Twitter account set up, you’ve started a Facebook page, and you’re ready to go. Not so fast. First, I want you to sit down, turn off your computer and ask…