May 31, 2012

Social Media is Appropriate for Every Business …Period.

About 6 months ago my Father hesitantly asked me a favor. He’d scheduled an appointment with his friends and long-time financial advisors from Morgan Stanley Smith Barney: Richard L. Schneider and Ira Bauman. Dad is living with ALS (aka Lou Gherig’s disease), and is in a wheelchair. Requests like this have become the norm around our house. If I can’t help Mom and Dad, my brother steps in.

Business 0 4 min read
March 24, 2012

The Secret to Getting a Job in Social Media

A few months ago I was invited to visit my Alma mater Loyola University in Baltimore to lecture about how students can leverage social media to get a job. Hire Me! When I lecture I love to offer real life examples of how students can leverage the free tools at their disposal to gain employment. I included an outline of Dan Herbert – a college student who was using social media to it’s fullest. He wanted to work in social media, so he was actively engaged in social media (what a novel idea). I also spoke about how I had creatively sought a job in social by launching Facebookshouldhireme.com. I love helping people engage in social media, and I love lecturing, just love it. Because I love it so much, and because everyone that knows me understands this about me – I’m lucky enough to speak with some great young people about their careers.

Business 0 3 min read
March 23, 2012

3 Pieces of Good News for Not-for-Profits Engaging in Social Media

Nearly two years ago I started to work with my business partner Anthony Zarro at Drive Action Digital. Anthony had already been running the business on his own, and was successful at cultivating relationships with major brands building gorgeous web sites, managing SEM programs, assisting with SEO and generally offering a senior executives savvy and strategy in the digital space. Together we closed major deals with companies like Geico, Littlemissmatched and Lavanila. As our first year of work continued to develop we decided to hold our own social media seminar. We invited our clients and industry professionals to join. The seminar was a smashing success. As a result we were invited to speak at an event hosted by the Association of Fundraising Professionals. Both Anthony and I had never really considering working with Not-for-Porfit organizations until we were invited to speak at the event. As a result of speaking at the AFP event we have since begun working with two not for profit’s in our area – Hudson Valley Hosptial Center and Westchester Library System. Which brings me to the point of this post.

Business 0 2 min read
Your World is Exploding: How Social Media is Changing Everything-and How you Need to Change with it.
January 30, 2012

Your World is Exploding: How Social Media is Changing Everything-and How you Need to Change with it.

Since the publication of Your World is Exploding on Amazon, last Tuesday – I’ve been a wreck. Suffice to say that this project has been the most arduous, gut-wrenching, terrifying experience of my life. It’s also been the most exhilarating, spirit lifting, joyful tear inducing experience. My mental state is sufficiently unstable, my emotional state – off the charts. This has been hard. And worth every minute. Possibly the most rewarding endeavor of my career – So – if you have an opportunity to download the e-book, please do so. You can get it for free if you’re Kindle Prime Member. If not, than I’m following my own advice of “giving”, and I’ m giving to you – whether you want it or not – Chapter 1 – Awakening. So, sit back and enjoy your $0.53 worth of my $7.99 e-book. Please add comments, share, tweet, post on Facebook – whatever…just let people know you were here. Side note – I keep tearing up every-time I see my book listed on Amazon.com – I highly recommend it – Seriously – try it one day – it’s a crazy experience. You have it in you. Start now!

Business 0 24 min read
September 19, 2011

Social media is a spiritual awakening, not a technological one.

I’ve been writing a book for the past five months. The book was called “Start Now” and offered detailed accounts on how to engage in social media. I gave advice on how you can find your dream job, market your product or market yourself. I wrote 14 chapters, hired an editor, and then scrapped it all two weeks ago. I started revising my book, because a simple truth dawned on me. None of the advice that I was giving would work if the reader didn’t understand that social media is a digital extension of human beings. That the explosion of social media is a spiritual awakening, not a technological one.

Business 0 2 min read
Transcript:Your15minutes Radio on Blog Talk Radio
February 28, 2011

Transcript:Your15minutes Radio on Blog Talk Radio

Tomorrow evening I’ll be participating once again in Blog Talk Radio’s – Your15MinutesRadio show. I’ve been piecing together the transcript for my show thinking of ideas, and trying to determine exactly what I’ll be talking abut, when I though it would be helpful to post the transcript from the first show – enjoy!

Business 0 2 min read