A Corporate Success with An Entrepreneurial Flare
Tami Canizzaro, Head of Marketing, eBay Enterprise
By, Chris Dessi
Tami Canizzaro is a unique executive. Dynamic and inspiring on one hand. Down to earth, and practical on the other. I’ve been fortunate to get to know Tami over the past 2 years. She spoke at my event the Westchester Digital Summit and has since become a friend. She has climbed the ranks of corporate American while maintaining a family, and strong sense of who she is. I find her inspiring. As the father to two little girls, I look to women like Tami as beacons of what can be for my daughters. When we first met she was an executive at IBM. Today she is part of a powerhouse intellectual strong hold at Ebay. They’re shaking things up, and Tami is leading the charge. If you’re a woman in corporate america, you must follow Tami on social media. She was recently honored by Forbes as one of the 10 Keynote Speakers Who Will Keep You Ahead of Digital Marketing Trends. She keeps an active blog that offers practical insight into a modern marketers mind. All while adding a charming sense of reality with each post. I’m thrilled to introduce Tami as one my success interviews. She’s a powerful woman leading the charge, and her interview does not disappoint.
Chris Dessi: You have a thriving blog, and an impressive social media following. As I write this you have over 40,000 highly engaged followers on Twitter. What advice can you give to executives that are looking to grow their social media following?
Tami Canizzaro: About 7 years ago, I changed jobs at work and part of my new responsibility was to run social media. This was a personal crisis for me as I wasn’t active on any platforms and I was an egg on twitter! I had been procrastinating to engage in social media and realized that I needed to get in the game. I slowly started to build an active following on twitter, updated my LinkedIN profile, started posting on Facebook. It was painstaking at first. I took my daily dose of social to learn the space. But slowly I started getting to know people virtually and making connections. It became less about counting my followers and more about meeting like minded people and sharing ideas. I found it was a great tool to follow people in the industry who I admired. And it was a great tool to help me build my professional career and personal brand. After about six months, I got really into it. I now really enjoy writing my blog and I love running into people who know me as @TamiCann from twitter. I find bloggers have a community bond and it’s given me status as a forward thinking marketer who gets the power of social.
Chris Dessi: When did you first think of yourself as a success?
Tami Canizzaro: I would say I was very pleased when I received my first executive job. I felt I was being recognized as a leader within the organization. I was one of the youngest Vice Presidents at IBM and one of the few women Vice Presidents. I am proud of the fact that I’m a rising female executive in the tech industry.
Chris Dessi: What female executive inspires you?
Tami Canizzaro: Sheryl Sandberg
Chris Dessi: Starbucks or Dunkin?
Tami Canizzaro: Starbucks (no contest)
Chris Dessi: New Jersey or New York?
Tami Canizzaro: New York
Chris Dessi: Are you a morning person?
Tami Canizzaro: Yes
Chris Dessi: Christmas or Halloween?
Tami Canizzaro: Christmas
Chris Dessi: Favorite Actor?
Tami Canizzaro: Meryl Streep
Chris Dessi: Favorite food?
Tami Canizzaro: Pizza
Chris Dessi: Favorite Alcoholic drink?
Tami Canizzaro: Red Wine
Chris Dessi: Summer or Winter?
Tami Canizzaro: Summer
Chris Dessi: Cats or dogs?
Tami Canizzaro: Dogs
Chris Dessi: Favorite business book?
Tami Canizzaro: How to Win Friends and Influence People
Chris Dessi: Favorite novel?
Tami Canizzaro: Beloved Toni Morrison
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