While I admire those who do big things with big budgets, I worship those unicorns that do big things with small budgets. It’s no secret that money makes most things easier, but when budgets are tight creativity thrives.
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I’ve been interviewing the most successful people I know. I’m also pulling together their wisdom, and including it all in my next book. Stay tuned.
Here are 9 Powerful lessons they’ve taught me.
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Two weeks ago I went on CNN to discuss my views on Twitter and Facebook’s earnings. I explained that my agency only publishes social content on platforms that work for our clients. Right now the holy trinity is Facebook, Twitter & Instagram. If wall street analysts are watching the car race from home (viewing who is in the lead, and seeing the crowd’s reaction) – than we’re driving the car with our clients riding shot gun. We feel the bumps on the road, see the potholes ahead and can hear the dings in the engine.
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For the majority of my career I’ve had the word “sales” in my title, but it wasn’t always that way. I remember when the transition happened. I was working at a company called Mediaplex in early 2000. This was the peak of the Internet bubble. I had just started working there as an Account Manager, and my first account was The Digital Edge, the digital division of Y&R. I became friendly with everyone on that account. I would spend 2 days a week in their offices training them, and getting to know them. The time I spent with her was invaluable. After only a few months I grew the account from 1 to 13 clients. My good work didn’t go unnoticed, and management moved me into sales.
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I’m blessed to have my own business, and make my own hours. The great thing about it is that I can come and go as I please. The bad thing is that I’m the worst boss I’ve ever worked for. As I write this it’s 9:10pm and I’m still in the office. This is my […]
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It was 2007, and I worked at Azoogle (now, defunct). At the time, a multi–million dollar ad network. We ruled the tooth whitening, colon cleansing, date getting, and ring tone peddling portion of the Internet.
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We all have fear. Some are innate, activating our fight-or-flight instincts. Some fear, however, is learned. That fear is insidious. It seeps into our unconscious paralyzing us to the point where we choose “safety” over the pursuit of our passions. I believe that “learned fear” is the disease of our time. Battle it by taking baby steps. My first step was silent contemplation and meditation. Another was obsessive note-taking. The last step was challenging myself to dream as big as I possibly could, imagining that money was no object, and stepping toward that challenge. I had nothing to lose. Neither do you.
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A little over 2 years ago I launched Silverback Social from my home office. I spent the first few months chained to my desk, head down, plowing forward. I needed to close business, and kickstart my new venture. I had no income, no financial backing and money was running out quickly. I had borrowed money […]
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I’m a loser. Really, I am. I’ve had my ass kicked so many times I’ve stopped counting. I’ve been fired more times than I care to remember. Three times in less than two years in fact. I have scars. Deep ugly jagged cuts that at times have left me bleeding on the ground. That’s precisely why I win in business. It’s also exactly why my company performs 10X better than our competition. Because I’ve had my ass kicked I do things differently.
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On Monday I was asked to visit 30 Rock Studios and chat with the closing bell team on CNBC about Twitter’s earnings. I’m “bullish” on Twitter stock. The analyst David Seaburg of Cowen and Company is obviously a very smart guy. In his view Twitter is a “one trick pony.” I disagreed. It made for […]
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