2 Steps 1 Day 0 Tech Experience

This article talks about how easy it is to start using AI in your business. It breaks down the process into simple steps, showing you how to find what slows you down and then use AI to fix it. The goal is to make your work much more efficient, even if you don’t have any tech background.

Get Started with AI: Two Simple Steps

Starting with AI might seem hard, but it’s actually pretty straightforward. You don’t need to be a tech expert. The whole idea is to make your daily work easier and faster. We’re talking about making things 10 times better, not just twice as good.

Key Takeaways

  • Step 1: Figure Out Your Daily Work. Look at what you do every day. What tasks take up a lot of time? What things make you feel busy but don’t really help your business grow? Pinpoint the stuff that slows you down the most. These are your bottlenecks.
  • Step 2: Use AI to Fix It. Once you know what’s holding you back, you can use AI to help. We’ll make an AI assistant just for your business. This AI will be set up to handle those specific tasks that cause you trouble. Then, you’ll start your first AI project, using AI to make your work smoother and more automatic.

Why AI is a Game Changer

AI isn’t just for big companies. It’s for anyone who wants to work smarter. Think about all those administrative tasks that drive you crazy. AI can take those over, freeing you up to focus on what really matters for your business. It’s about getting rid of the busywork so you can make a bigger impact.

No Tech Experience Needed

Seriously, you don’t need to know how to code or understand complex tech stuff. The process is designed to be simple. If you can identify a problem in your workflow, you can use AI to help solve it. It’s all about customizing the AI to fit your needs, not the other way around.

What You Can Expect

When you start using AI, you’ll see a big change. Your workflows will be more streamlined. Tasks that used to take hours will take minutes. You’ll have more time to focus on growing your business and less time on repetitive, boring work. It’s about making your business more efficient and helping you achieve much bigger goals.

Who’s the Coach?

I’m Chris Dessi.

Tech entrepreneur. Author. Talking head.
But before any of that—I’m a builder.

I’ve spent the last 20+ years helping companies grow:
From dot-com chaos to SaaS scale-ups to AI-powered everything.
I’ve sold software across continents. Closed $32M in deals using AI.
Built and exited businesses. Bombed a few too. All of it made me sharper.

Today, I run Torque AI, a marketing automation platform built for the 99%.
Small business owners. Solopreneurs. Operators with too much to do and not enough support.
We give them AI superpowers—without the hype, the jargon, or the BS.

I’m also the founder of AI Summit NYC, where real business owners come to learn how to actually use AI to drive revenue.

When I’m not building, I’m writing books, speaking on national TV, and coaching execs through reinvention—with a baseball bat in one hand and a meditation app in the other.

I believe reinvention is our greatest asset.
I believe AI isn’t the threat—it’s the test.
And I believe if you’re not adapting, you’re eroding.

Let’s build something that matters.

Get weekly insights

We know that life’s challenges are unique and complex for everyone. Coaching is here to help you find yourself and realize your full potential.