Stop Making This ChatGPT Mistake and Start Winning Today

Many people find AI tools like ChatGPT don’t quite hit the mark. It’s frustrating when you expect amazing things and get random answers. The good news? There’s a simple fix that can change everything. It’s all about how you think about and use these powerful tools.

The Big Mistake You’re Making

The number one reason AI isn’t working for you is a common mistake: treating it like Google. You ask it a random question, and guess what? You get a random answer back. Then you might think, "This AI thing doesn’t work." But it does. AI isn’t a search engine. It’s a new kind of team member. If you don’t give it the right job and clear instructions, you’re setting it up to fail.

Imagine hiring a super smart intern. You wouldn’t just walk them into the office and say, "Do something amazing." You’d give them a specific task, right? That’s exactly what many people are doing with AI today. They expect magic without giving any real direction.

The Mindset Shift You Need

The key to getting real results from AI is a simple mindset change. Start thinking of AI as an employee. A very smart one, but still an employee who needs clear guidance.

Here’s an example of a bad way to ask AI for something:

  • "Write me a sales email."

That’s too vague. It’s like telling your intern, "Write something." They won’t know where to start.

Now, here’s a much better way to ask:

  • "Act as my head of marketing. Write a three-part email sequence to convert gym owners into clients. Use a confident, punchy tone and include an urgency-based call to action."

See the difference? You’re giving AI a role, a specific task, and clear instructions on tone and what to include. This helps AI understand exactly what you need.

Key Takeaways

  • AI is an employee, not a search engine. It needs direction.
  • Be specific. Vague requests lead to vague answers.
  • Give it a role. Tell AI who it should "be" (e.g., "Act as my copywriter").

Put It Into Practice Today

Ready to start getting real results? Pick one role you wish you could delegate in your business right now. Maybe it’s copywriting, social media management, or lead generation.

Then, tell ChatGPT to act as that role. Give it an exact job, not just a vague request. Think of a real-world task you’d give to a human employee.

For example:

  • Instead of: "Give me social media ideas."
  • Try: "Act as my social media manager. Create five engaging Instagram post ideas for a new coffee shop, focusing on morning specials. Include relevant hashtags."

Even with the perfect job description, you still need the right inputs. The quality of what you get out of AI depends on the quality of what you put in. Provide all the necessary details and context. The more information you give, the better the output will be.

Start applying this simple shift today. You’ll be surprised at how quickly you can go from AI confusion to getting real, useful results.

Who’s the Coach?

I’m Chris Dessi.

Tech entrepreneur. Author. Talking head.
But before any of that—I’m a builder.

I’ve spent the last 20+ years helping companies grow:
From dot-com chaos to SaaS scale-ups to AI-powered everything.
I’ve sold software across continents. Closed $32M in deals using AI.
Built and exited businesses. Bombed a few too. All of it made me sharper.

Today, I run Torque AI, a marketing automation platform built for the 99%.
Small business owners. Solopreneurs. Operators with too much to do and not enough support.
We give them AI superpowers—without the hype, the jargon, or the BS.

I’m also the founder of AI Summit NYC, where real business owners come to learn how to actually use AI to drive revenue.

When I’m not building, I’m writing books, speaking on national TV, and coaching execs through reinvention—with a baseball bat in one hand and a meditation app in the other.

I believe reinvention is our greatest asset.
I believe AI isn’t the threat—it’s the test.
And I believe if you’re not adapting, you’re eroding.

Let’s build something that matters.

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