Stop Treating AI Like Google!

This article talks about a common mistake people make when using AI: treating it like a search engine. It explains that AI is more like a new employee. To get good results, you need to give it clear instructions. If you don’t, you’re basically setting it up to fail.

AI Is Not Google

Lots of people use AI like they would use Google. They type in a random question and then get upset when the answer isn’t what they wanted. It’s like asking a new person at work to just "do something useful" without telling them what that "something" is. You wouldn’t expect great results, right?

AI isn’t built to just search the internet for facts. It’s designed to process information and follow instructions. If you give it vague commands, you’ll get vague answers. It’s that simple.

Treat AI Like a New Employee

Think of AI as a new person on your team. When you hire someone new, you don’t just point them at a pile of work and say "figure it out." You give them a job description, explain their tasks, and show them how things are done. AI needs the same kind of guidance.

Key Takeaways

  • Be Specific: Don’t ask general questions. Tell the AI exactly what you want it to do.
  • Give Clear Instructions: Break down complex tasks into smaller steps. The more detail, the better.
  • Set Expectations: Understand that AI works based on the input you provide. Good input leads to good output.
  • It’s Not a Search Engine: Remember, AI creates, summarizes, and processes. It doesn’t just "find" things like Google.

Why Clear Instructions Matter

Imagine you tell a new employee, "Write a report." They might ask, "About what? For whom? What kind of report?" AI can’t ask those questions. It just tries its best with what you give it. If you want a report on sales figures for the last quarter, for the marketing team, in a bulleted format, you need to say all of that.

When you’re clear, the AI can do its job much better. It’s like giving someone a map instead of just telling them to "go somewhere." They’ll get to the right place faster and with less trouble.

Setting AI Up for Success

If you want AI to be a useful tool, you have to put in a little effort. It’s not magic. It’s a tool that responds to your commands. The better your commands, the better the tool performs. So, next time you use AI, take a moment to think: "Am I giving this ‘new employee’ clear enough instructions to succeed?" If you do, you’ll be surprised at how much more helpful AI can be.

Who’s the Coach?

I’m Chris Dessi.

Tech entrepreneur. Author. Talking head.
But before any of that—I’m a builder.

I’ve spent the last 20+ years helping companies grow:
From dot-com chaos to SaaS scale-ups to AI-powered everything.
I’ve sold software across continents. Closed $32M in deals using AI.
Built and exited businesses. Bombed a few too. All of it made me sharper.

Today, I run Torque AI, a marketing automation platform built for the 99%.
Small business owners. Solopreneurs. Operators with too much to do and not enough support.
We give them AI superpowers—without the hype, the jargon, or the BS.

I’m also the founder of AI Summit NYC, where real business owners come to learn how to actually use AI to drive revenue.

When I’m not building, I’m writing books, speaking on national TV, and coaching execs through reinvention—with a baseball bat in one hand and a meditation app in the other.

I believe reinvention is our greatest asset.
I believe AI isn’t the threat—it’s the test.
And I believe if you’re not adapting, you’re eroding.

Let’s build something that matters.

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