AI Automation: Focus on Profit, Not Just Busywork

Many business owners try to automate things that don’t really help their bottom line. This often means they miss out on making more money. The goal should be to use AI to make money faster and with less work. Think of AI like electricity: you can use it for fun, or you can use it to build something that earns you money even when you’re not working.

Automating for Profit, Not Just Busywork

It’s easy to get caught up in automating small tasks that don’t really help your business grow. Things like writing blog posts or organizing your calendar might make you feel busy, but they don’t always lead to more sales. The real power of AI comes from using it to do things that directly bring in money.

AI isn’t about doing more tasks. It’s about doing the right tasks that make you money, and doing them quicker with less effort. Imagine AI as a tool. You can use that tool to make a disco ball, or you can use it to build a machine that prints money while you sleep. The choice is yours.

Key Takeaways

  • Focus on profit: Don’t just automate for the sake of it. Make sure what you automate helps your business make more money.
  • Think big: Instead of automating small, everyday tasks, think about how AI can help with bigger, money-making projects.
  • Strategic automation: Use AI to create things like lead magnets that solve real problems for your audience, and then set up email sequences to deliver them.

What to Automate for Real Growth

Instead of starting with simple tasks like, "write 10 tweets," try thinking bigger. A better approach would be to use AI to "create a lead magnet that solves a painful problem for a specific audience." Once you have that, you can then use AI to "write the email sequence that delivers it."

This way of thinking is very different. It moves you from just being busy to actually building something that can bring in new customers and make you money. It’s about using AI to build systems that work for you, rather than just doing small jobs that don’t really move the needle.

Who’s the Coach?

I’m Chris Dessi.

Tech entrepreneur. Author. Talking head.
But before any of that—I’m a builder.

I’ve spent the last 20+ years helping companies grow:
From dot-com chaos to SaaS scale-ups to AI-powered everything.
I’ve sold software across continents. Closed $32M in deals using AI.
Built and exited businesses. Bombed a few too. All of it made me sharper.

Today, I run Torque AI, a marketing automation platform built for the 99%.
Small business owners. Solopreneurs. Operators with too much to do and not enough support.
We give them AI superpowers—without the hype, the jargon, or the BS.

I’m also the founder of AI Summit NYC, where real business owners come to learn how to actually use AI to drive revenue.

When I’m not building, I’m writing books, speaking on national TV, and coaching execs through reinvention—with a baseball bat in one hand and a meditation app in the other.

I believe reinvention is our greatest asset.
I believe AI isn’t the threat—it’s the test.
And I believe if you’re not adapting, you’re eroding.

Let’s build something that matters.

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