AI for Small Business: Automate to Scale to $30M

In the world of small business, scaling can be a challenge. But with the right tools, it’s possible to grow significantly. One entrepreneur shares how they used AI to streamline operations and save time, ultimately reaching impressive revenue milestones.

Key Takeaways

  • AI can automate repetitive tasks.
  • Using avatars for FAQs saves time.
  • Preemptive solutions improve customer experience.
  • Small teams can achieve big results with the right tech.

The Challenge of Scaling

Running a small business is no easy feat. When you’re aiming for $20 to $30 million a year, every second counts. With a small team, it’s tough to manage everything. You might have a few salespeople, a marketing person, and someone handling communications. But what happens when you need to onboard new clients quickly?

That’s where the struggle begins. You might find yourself scrambling to figure out how to handle all the questions coming in. Customers want answers, and they want them fast. But with limited resources, it can feel impossible to keep up.

Finding a Solution

In this case, necessity was the mother of invention. The entrepreneur realized they needed a way to handle frequently asked questions without tying up their small team. They turned to AI technology to help.

Instead of relying on human staff to answer every call, they decided to use Synthesia, a platform that creates AI avatars. These avatars could deliver answers to common questions in a video format. This way, customers could get the information they needed without waiting for a human to respond.

How It Worked

Here’s how the process unfolded:

  1. Identify FAQs: The team gathered a list of the most common questions from customers.
  2. Create Avatars: They used Synthesia to create engaging avatars that would present the answers.
  3. Video Responses: Customers were directed to watch these videos, which explained everything they needed to know.
  4. Streamlined Onboarding: This approach allowed for a smoother onboarding process, as customers could learn at their own pace.

The Results

The impact was significant. By using AI avatars, the business saved a lot of time and resources. Here’s what they achieved:

  • Reduced Call Volume: Fewer customers needed to call in for answers.
  • Time Savings: Team members could focus on more complex tasks instead of answering basic questions.
  • Improved Customer Experience: Customers appreciated the quick access to information.

Conclusion

For small businesses looking to scale, embracing AI can be a game changer. It allows you to automate tasks that would otherwise take up valuable time. By using tools like Synthesia, you can create a more efficient onboarding process and enhance customer satisfaction.

In the end, it’s all about working smarter, not harder. With the right technology, even small teams can achieve big results. So, if you’re a small business owner, consider how AI can help you grow and thrive in today’s competitive landscape.

Who’s the Coach?

I’m Chris Dessi.

Tech entrepreneur. Author. Talking head.
But before any of that—I’m a builder.

I’ve spent the last 20+ years helping companies grow:
From dot-com chaos to SaaS scale-ups to AI-powered everything.
I’ve sold software across continents. Closed $32M in deals using AI.
Built and exited businesses. Bombed a few too. All of it made me sharper.

Today, I run Torque AI, a marketing automation platform built for the 99%.
Small business owners. Solopreneurs. Operators with too much to do and not enough support.
We give them AI superpowers—without the hype, the jargon, or the BS.

I’m also the founder of AI Summit NYC, where real business owners come to learn how to actually use AI to drive revenue.

When I’m not building, I’m writing books, speaking on national TV, and coaching execs through reinvention—with a baseball bat in one hand and a meditation app in the other.

I believe reinvention is our greatest asset.
I believe AI isn’t the threat—it’s the test.
And I believe if you’re not adapting, you’re eroding.

Let’s build something that matters.

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