AI for Small Business: Simple 2-Step Formula!

Want to use AI for your small business but don’t know where to start? It’s actually way simpler than you might think. Forget needing fancy tech skills or spending ages on it. There’s a straightforward, two-step plan that can make a real difference, and you can get it done in just one day.

The Two-Step AI Formula

This method is designed for small businesses, focusing on fixing those annoying problems that slow you down, especially in sales, marketing, and communication. It requires no technical background and can be completed in a single day.

Key Takeaways

  • Identify business bottlenecks in sales, marketing, and communication.
  • Implement AI solutions to fix these identified issues.

Step One: Find Your Business Bottlenecks

Start by figuring out what’s really holding your business back. Think about sales, marketing, and communication. What are the tasks that take up too much time? What are the things you wish you could just hand off to someone else if you had the budget?

Grab a whiteboard, or just a piece of paper if you’re flying solo. Spend your morning listing everything that slows you down. This includes all those administrative tasks that eat up hours. Don’t hold back – write down everything, even the seemingly small or silly things. The goal is to get a clear picture of where your time and energy are going.

Step Two: Apply AI to Solve Problems

Once you have your list of bottlenecks, the next step is to figure out how AI can help fix them. This is where you start looking for AI tools or methods that can take over those time-consuming tasks.

Think about what you wrote down. Are there repetitive tasks that an AI could handle? Can AI help streamline your customer communication? Can it assist with marketing efforts? By matching your identified problems with AI capabilities, you can start automating and improving your business processes. It’s about using AI to get rid of the stuff you dread doing and free up your time.

Who’s the Coach?

I’m Chris Dessi.

Tech entrepreneur. Author. Talking head.
But before any of that—I’m a builder.

I’ve spent the last 20+ years helping companies grow:
From dot-com chaos to SaaS scale-ups to AI-powered everything.
I’ve sold software across continents. Closed $32M in deals using AI.
Built and exited businesses. Bombed a few too. All of it made me sharper.

Today, I run Torque AI, a marketing automation platform built for the 99%.
Small business owners. Solopreneurs. Operators with too much to do and not enough support.
We give them AI superpowers—without the hype, the jargon, or the BS.

I’m also the founder of AI Summit NYC, where real business owners come to learn how to actually use AI to drive revenue.

When I’m not building, I’m writing books, speaking on national TV, and coaching execs through reinvention—with a baseball bat in one hand and a meditation app in the other.

I believe reinvention is our greatest asset.
I believe AI isn’t the threat—it’s the test.
And I believe if you’re not adapting, you’re eroding.

Let’s build something that matters.

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