AI Input Secrets: Unlock Better Outputs for Your Business

This article talks about how to get better results from AI. It’s not about the AI tool itself, but more about what you put into it. Just like making good coffee needs good beans, getting good AI output needs good input. We’ll look at how to give AI the right information so it can work better for you.

The Input Fix: Why Your AI Might Be Underperforming

Many people get frustrated when AI gives them boring or useless answers. They often blame the AI tool itself. But, most of the time, the real issue isn’t the AI. It’s what you’re putting into it. It’s like the old saying, "garbage in, garbage out." If you give AI bad information, you’ll get bad results.

Think about a fancy espresso machine. You could spend a lot of money on a really good one. But if you use cheap, low-quality coffee beans, your coffee will still taste weak. The same goes for AI. The better your input, the better the AI will perform for your business.

How to Improve Your AI Inputs

To get better outputs from AI, you need to give it more than just a simple request. You need to provide context, set the right tone, and even give examples. This helps the AI understand exactly what you’re looking for.

Key Takeaways

  • Context: Tell the AI what the situation is.
  • Tone: Explain how you want the AI to sound (e.g., friendly, formal, casual).
  • Examples: Show the AI what kind of output you like.

Let’s look at an example. A bad input might be: "Write a welcome email."

This is too general. The AI doesn’t know who it’s for, what the email should say, or how it should sound. So, you’ll likely get a very generic, bland email.

Now, here’s a much better input:

"Here’s my brand tone. Here’s my target audience. Here’s a sample of my voice. Now, write a welcome email that introduces my newsletter and encourages the reader to book a call."

Do you feel the difference? With the second example, you’re giving the AI specific details. You’re telling it about your brand, your audience, and even providing a sample of your writing style. This helps the AI create an email that is much more useful and fits your needs better.

By focusing on the quality of your inputs, you can unlock much better results from your AI tools. It’s all about giving the AI the right information to work with.

Who’s the Coach?

I’m Chris Dessi.

Tech entrepreneur. Author. Talking head.
But before any of that—I’m a builder.

I’ve spent the last 20+ years helping companies grow:
From dot-com chaos to SaaS scale-ups to AI-powered everything.
I’ve sold software across continents. Closed $32M in deals using AI.
Built and exited businesses. Bombed a few too. All of it made me sharper.

Today, I run Torque AI, a marketing automation platform built for the 99%.
Small business owners. Solopreneurs. Operators with too much to do and not enough support.
We give them AI superpowers—without the hype, the jargon, or the BS.

I’m also the founder of AI Summit NYC, where real business owners come to learn how to actually use AI to drive revenue.

When I’m not building, I’m writing books, speaking on national TV, and coaching execs through reinvention—with a baseball bat in one hand and a meditation app in the other.

I believe reinvention is our greatest asset.
I believe AI isn’t the threat—it’s the test.
And I believe if you’re not adapting, you’re eroding.

Let’s build something that matters.

Get weekly insights

We know that life’s challenges are unique and complex for everyone. Coaching is here to help you find yourself and realize your full potential.