AI ROI: Maximize Business Income with These 3 Activities

This article is all about getting a real return on your investment with AI. We’ll look at the top three things that make money in your business and how AI can cut down the time and cost for those tasks. After that, we can think about other cool stuff like making a bunch of content at once or automating your work.

What Are Your Top Income-Producing Activities?

When you’re thinking about bringing AI into your business, the first thing to do is figure out what actually brings in the cash. It’s easy to get sidetracked by all the fancy AI tools out there, but if they aren’t helping you make more money or save money on the things that do make money, then what’s the point?

Think about it: what are the core activities that directly lead to sales or new clients? Is it sales calls? Creating product descriptions? Marketing campaigns? Pinpoint those key areas.

How AI Can Boost Your Bottom Line

Once you know your top income-producing activities, you can start to see how AI fits in. The goal here is simple: use AI to make those money-making tasks faster and cheaper. This isn’t about replacing people; it’s about making your team more efficient and freeing them up for more important work.

For example, if writing sales emails is a big income driver, AI can help draft those emails quickly. If customer support leads to sales, AI chatbots can handle common questions, saving time for your human agents.

Key Takeaways

  • Identify your core money-makers: What activities directly bring in revenue?
  • Focus on time and cost reduction: How can AI make these tasks quicker and less expensive?
  • Prioritize: Tackle the most impactful areas first.

Beyond the Basics: Content Batching and Workflow Automation

After you’ve used AI to optimize your main income drivers, then you can start looking at other cool things. This is where stuff like content batching and workflow automation come in. These are great for making your business run smoother, but they aren’t usually the first place you’ll see a direct return on investment.

Content batching means creating a lot of content (like blog posts, social media updates, or videos) all at once. AI can help with this by generating ideas, drafting outlines, or even writing first versions of content. This saves a ton of time compared to creating content one piece at a time.

Workflow automation is about using AI to handle repetitive tasks in your daily operations. This could be anything from scheduling appointments to sending follow-up emails. Automating these tasks frees up your team to focus on more strategic work that requires human creativity and problem-solving.

Activity AI Application Examples Benefit
Sales Email Writing AI-generated drafts, personalized subject lines Faster outreach, higher open rates
Customer Support AI chatbots for FAQs, sentiment analysis Reduced response times, improved satisfaction
Content Creation Idea generation, draft writing, repurposing content Increased output, consistent branding
Data Analysis Identifying trends, predicting customer behavior Better decision-making, targeted marketing

By focusing on the activities that directly impact your income first, you’ll see a real return on your AI investment. Then, you can expand to other areas to make your business even more efficient.

Who’s the Coach?

I’m Chris Dessi.

Tech entrepreneur. Author. Talking head.
But before any of that—I’m a builder.

I’ve spent the last 20+ years helping companies grow:
From dot-com chaos to SaaS scale-ups to AI-powered everything.
I’ve sold software across continents. Closed $32M in deals using AI.
Built and exited businesses. Bombed a few too. All of it made me sharper.

Today, I run Torque AI, a marketing automation platform built for the 99%.
Small business owners. Solopreneurs. Operators with too much to do and not enough support.
We give them AI superpowers—without the hype, the jargon, or the BS.

I’m also the founder of AI Summit NYC, where real business owners come to learn how to actually use AI to drive revenue.

When I’m not building, I’m writing books, speaking on national TV, and coaching execs through reinvention—with a baseball bat in one hand and a meditation app in the other.

I believe reinvention is our greatest asset.
I believe AI isn’t the threat—it’s the test.
And I believe if you’re not adapting, you’re eroding.

Let’s build something that matters.

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