Raise your hand if you’ve been asked if you’re a social media “expert” before. Keep your hand up if you’ve ever really thought about what that means.
Being considered a social media expert can mean many different things for many people. If you were to ask a 13 year old if they’re a social media expert, chances are they wouldn’t hesitate to say yes, and they’d be 100% correct.
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For the majority of my career I’ve had the word “sales” in my title, but it wasn’t always that way. I remember when the transition happened. I was working at a company called Mediaplex in early 2000. This was the peak of the Internet bubble. I had just started working there as an Account Manager, and my first account was The Digital Edge, the digital division of Y&R. I became friendly with everyone on that account. I would spend 2 days a week in their offices training them, and getting to know them. The time I spent with her was invaluable. After only a few months I grew the account from 1 to 13 clients. My good work didn’t go unnoticed, and management moved me into sales.
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There is nothing either good or bad, but thinking makes it so” – Shakespeare. Here are four ways to provoke thought that work for my team that I’d like to share: 1. Start with Simple. Understand the simple stuff deeply. Seek where you’re missing expertise, dig in to learn it, and learn it inside and […]
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Trolls are epidemic online. Some view them as online bullies, others view them as online vigilantes. It’s certainly a polarizing topic. Last week on Fox News I offered commentary on the impact that Trolls have online regarding everything from politics to racism. I also had a chance to share my personal story of being a victim […]
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A little over 2 years ago I launched Silverback Social from my home office. I spent the first few months chained to my desk, head down, plowing forward. I needed to close business, and kickstart my new venture. I had no income, no financial backing and money was running out quickly. I had borrowed money […]
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We’re human, every single one of us. We feel happy, and sometimes we feel smart. Other times we feel stupid. We enjoy feeling loved. We cringe when we feel hated. We all get angry for sure. Some handle it better than others. Sometimes in my life I’ve been quick to anger.
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On Monday I was asked to visit 30 Rock Studios and chat with the closing bell team on CNBC about Twitter’s earnings. I’m “bullish” on Twitter stock. The analyst David Seaburg of Cowen and Company is obviously a very smart guy. In his view Twitter is a “one trick pony.” I disagreed. It made for […]
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A few weeks ago I gave a speech during Catalyst Week. My agency Silverback Social was co-curating the week’s events. I wrote a post here on Linkedin entitled “What’s the ROI of Tony Hsieh’s Downtown Project & Catalyst Week?” sharing my thoughts about the amazing team at Catalyst Creativ, and the whole energy surrounding Catalyst […]
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It’s happening right now all over the globe. There are dusty executives, in their dusty offices, with their dusty mentalities, and their dusty spreadsheets. Their board has told them that they need to up donations. That they need to find their “Ice Bucket Challenge.” The dusty executives are confused because they have a Facebook account, but they’re not on it very much. So they all gather around their dusty computers in their dusty office and they watch the #icebucketchallenge.
They laugh.
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In 2006 I spoke in front of an audience for the first time, and I was horrible.
I was sweating.
I spoke too quickly.
I didn’t consider what my audience should get from my speech.
I only thought about how I would be perceived. Cringe.
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