Business
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How Pandora Radio is Leveraging the Power of Twitter: A Case Study
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Chris DessiOn December 13th I was working away, listening to my ipod when I realized that I was sick of my music. I decided to check out the servicePandora.
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Mark Zuckerberg: Time Magazine Person of the Year 2010
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Chris DessiThis morning I was asked by a Donna Sweeney a producer at Fox 5 to come into the studio tonight at 5pm and chat about Mark Zuckerberg being named Time Magazine’s Person of the Year 2010.
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Clicker & Facebook: The Future of Television?
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Chris DessiToday Clicker, the complete guide to internet television announced that it will integrate with Facebook to further enhance it’s recommendation engine. This is a pivotal announcement for Facebook. Just another step toward the true vision that Mark Zuckerberg has for Facebook. Enhancing your life by knowing what your friends are doing. Zuckerberg feels (and I…
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Chipotle’s Cat Debacle: 5 Lessons for Social Media Marketers
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Chris DessiFaster than you can say Domino’s Pizza Debacle, there’s a new food chain with a social media mess unfolding. According to AllFacebook.com Chipotle’s Mexican Grill is in hot water tonight:
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Social Media Brand Managers: 5 Things You Need to Know About New Facebook Profiles
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Chris DessiYesterday I read on Mashable that the new Facebook Profiles was launched. I immediately decided I would give it a try. I also noticed yesterday via my Facebook Newsfeed that our friends over at Likeable Media conducted an impromptu survey of their over 14k followers regarding the new profiles. It seemed that the majority of…
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5 Ways New York’s Grand Hyatt is Harnessing the Power of Foursquare & Twitter
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Chris DessiYesterday was an exciting day for the Drive Action Digital team. We spend most of our day in great meetings with clients, Lifesta and Audition Booth. Both teams are young, exciting and ready to take on the world. We’re blessed to have the opportunity to work with such inspiring and brilliant people. As we wrapped…
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Personal Branding Facebook Fail
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Chris DessiLast week I “liked” a network news Facebook page. Very soon afterward, I received what seemed to be an auto generated email via Facebook from “Joey”. He was pleasant, engaging and fully transparent that he was working with a weatherman at this network. He asked that since I had recently liked the network page, if…
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I Kinda Wanna Make Out With MySpace to Make Facebook Jealous
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Chris DessiLet’s face it Facebook has won. It’s been over for a while, but last week MySpace announced that it was going to integrateFacebook Connect to enhance the ailing social network. This is the final nail in the coffin for MySpace, but just another triumphant step in Facebook’s inevitable world domination.
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Social Media Managers: Most People Don’t Understand the Power of Social Media
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Chris DessiThe past three weeks have been fascinating. After four years of blogging, I was lucky enough to have a producer from Fox 5 TVreach out to me via this blog and request that I be a guest commentator regarding social media.
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Fox News, Ernie Anastos, Facebook, & Me?
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Chris Dessihis past Wednesday I had one of the most amazing experiences of my life. At 2pm I received a call from producer, Jason Hartelius at Fox. He was producing a story, and was interested in getting my opinion regarding social media – wow. “Chris, can you be here by 6:30pm”…uhm, yes, of course.