Chris Dessi

Category

Business

•5 min read

The Charismatic Personal Brand: Issue and Solution

Lately at Drive Action Digital we’ve have the good pleasure of speaking with individuals that are very interested in social media. They’ve mostly experience some sort of success and notoriety, whether it be in the local news, business, or even former American Idol contestants. These interactions have inevitably kicked off stimulating conversation regarding Joehow to leverage the power of social media to enhance these people’s personal brand. So this week, as I’ve done in the past, I’m going to offer a week long blog post break down of some of the issues presented, and hopefully offer some guidance regarding finding the right solution for you. This information has been proven, has value, and will ultimately save you time and money – so pay close attention:

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Chris Dessi
•1 min read

Are We Too Obsessed with Facebook?

Yesterday, Mashable posted a phenomenal info-graphic that I thought I’d share with you. What’s fascinating to me isn’t just the statistics about users who have profiles on Facebook. The more exciting information has to do with what we’re doing with Facebook, and just how ingrained into our society the site has become. I’ve mentioned in the past how exciting it is that there are 500million Facebook users globally, but the real key to why Facebook has such an astronomical valuation deals with the idea that of those 500 million 250million log in each day. Facebook has become as much of our daily lives as checking our email.

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Chris Dessi
•4 min read

More Social Media for Beginners: 4 Tips on Blogging

After a phenomenal response from last week series regarding social media for beginners, I thought I’d take the next step to help usher you along to success in social media. Today, I’d like to touch base on next steps for blogging.

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Chris Dessi
•3 min read

Social Media for Beginners: What to Blog About?

After receiving such amazing feedback regarding last weeks five part series for beginners in social media, I felt that I would continue to build on the manner in which business owners can find topics to blog about.

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Chris Dessi
•5 min read

Social Media for Beginners: Ten Tips to Get Started

Happy Friday everyone! This is the fifth and final installment of a week long tutorial on the basics of social media. I thought it would be appropriate to offer a final recap of all content covered, along with some final food for thought.

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Chris Dessi
•3 min read

Clicker & Facebook: The Future of Television?

Today Clicker, the complete guide to internet television announced that it will integrate with Facebook to further enhance it’s recommendation engine. This is a pivotal announcement for Facebook. Just another step toward the true vision that Mark Zuckerberg has for Facebook. Enhancing your life by knowing what your friends are doing. Zuckerberg feels (and I agree) that the internet can be a lonely experience. Individuals are bouncing from one site to the next on their own. As these sites further integrate Facebook how much more rich and fulfilling will this experience be if you know what your friends are doing there as well. When I logged into Clicker it showed me a list of my friends that like shows I love like 3o Rock – how cool is that?

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Chris Dessi
•3 min read

Social Media Brand Managers: 5 Things You Need to Know About New Facebook Profiles

Yesterday I read on Mashable that the new Facebook Profiles was launched. I immediately decided I would give it a try. I also noticed yesterday via my Facebook Newsfeed that our friends over at Likeable Media conducted an impromptu survey of their over 14k followers regarding the new profiles. It seemed that the majority of the comments were negative, and I’ll admit that I wasn’t surprised. Partially because every time Facebook rolls out a new release the Facebook faithful tend to grumble. But mostly I realize that most people think about how these changes effect themselves, and not how they effect the manner in which brands engage with their fans on Facebook. Obviously the Facebook team is trying to enhance the user experience, and I think they accomplish that with new Facebook Profiles, but the real story here, in my opinion is what the new Facebook Profiles does for brands engaging in Facebook.

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Chris Dessi