Business
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5 Ways New York’s Grand Hyatt is Harnessing the Power of Foursquare & Twitter
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Chris DessiYesterday was an exciting day for the Drive Action Digital team. We spend most of our day in great meetings with clients, Lifesta and Audition Booth. Both teams are young, exciting and ready to take on the world. We’re blessed to have the opportunity to work with such inspiring and brilliant people. As we wrapped…
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Personal Branding Facebook Fail
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Chris DessiLast week I “liked” a network news Facebook page. Very soon afterward, I received what seemed to be an auto generated email via Facebook from “Joey”. He was pleasant, engaging and fully transparent that he was working with a weatherman at this network. He asked that since I had recently liked the network page, if…
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I Kinda Wanna Make Out With MySpace to Make Facebook Jealous
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Chris DessiLet’s face it Facebook has won. It’s been over for a while, but last week MySpace announced that it was going to integrateFacebook Connect to enhance the ailing social network. This is the final nail in the coffin for MySpace, but just another triumphant step in Facebook’s inevitable world domination.
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Social Media Managers: Most People Don’t Understand the Power of Social Media
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Chris DessiThe past three weeks have been fascinating. After four years of blogging, I was lucky enough to have a producer from Fox 5 TVreach out to me via this blog and request that I be a guest commentator regarding social media.
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Fox News, Ernie Anastos, Facebook, & Me?
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Chris Dessihis past Wednesday I had one of the most amazing experiences of my life. At 2pm I received a call from producer, Jason Hartelius at Fox. He was producing a story, and was interested in getting my opinion regarding social media – wow. “Chris, can you be here by 6:30pm”…uhm, yes, of course.
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Nice Guys Win in Social Media
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Chris DessiLast year I spent a phenomenal three days at the Web 2.0 conference. While there I had the opportunity to hear from Bob Buch of Digg. Bob said something that stuck with me, and I believe still resonates today: “Social Media is the ultimate Bullshit meter.”
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Facebook, Twitter, You Name It. Social Media is “Happening” to your Brand – Whether You Like It or Not.
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Chris DessiLast week I added a post that’s received significant traffic via Social Media Today. After the post went live, I received a fantastic comment from Dan Perez. His well thought out response and the banter that ensued resides on Social Media Today, however I think it’s worth re-posting here:
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An Open Letter to Brands
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Chris DessiDear Brand Manager, Social media can be a scary, fragmented experience, I get it. The Social Media ecosystem is already alive and well, and whether you like it or not, social media is already “happening” to your brand. People are Tweeting about your product, adding Facebook statuses about your services, and generally talking about you…