5 Ridiculous LinkedIn Mistakes You Need to Immediately Stop Making
Two weeks ago I went on CNN to discuss my views on Twitter and Facebook’s earnings. I explained that my agency only publishes social content on platforms that work for our clients. Right now the holy trinity is Facebook, Twitter & Instagram. If wall street analysts are watching the car race from home (viewing who is in the lead, and seeing the crowd’s reaction) – than we’re driving the car with our clients riding shot gun. We feel the bumps on the road, see the potholes ahead and can hear the dings in the engine.
In 20012 I spoke at Social Week Gives Back by the Pivot Conference. During that week I was first introduced to an APP called Banjo. They sponsored the event. Since then I’ve enjoyed tinkering with the APP, but recently there have been some dramatic changes.
Last week I went on Fox News to discuss Banjo (video below). Here are 6 reasons why this is the most powerful APP in the world right now.
My brother calls Twitter “The Tweeter machine.” He’s 42. He’s educated. Over educated, one could argue. He’s a lawyer. He passed the bar exam. He’s a partner in his law firm. He says “Tweeter Machine” in jest. Because I enjoy it.
But – there doth be some truth behind those lies.
He picks fun at himself before I can pick at him. Such a lame thing for an older brother to do. That’s the tool of the younger sibling. But I digress.
When I first learned about social media I was so excited I bought FacebookShouldHireMe.com. I wanted to get Facebook’s attention. It didn’t work. Whatever. But other people took notice. I got coverage in Fortune Magazine.
That attention helped me get my first job in social media at Buddy Media. After that experience my personal blog evolved. It became my main marketing tool for business. The content I created insulated my personal brand. It kind of happened by accident.
A Pew Internet survey conducted in 2014 revealed that 74% of online adults were using social networking sites. Not since the invention of the printing press has the human race seen technology that has altered the way we communicate so drastically. It’s staggering.
Not only are we visiting social media sites, we’re visiting them often. Demographics vary, but it’s safe to say that social media is no longer a shiny new toy. But what do we know about social media other than it’s part of our daily lives and helps to keep us to connected with friends and family?
Linkedin is powerful. Linkedin is also where modern business people spend lots of time. If you’re reading this you already understand that. Sadly, some of you don’t know how to use the Linkedin machine. Here are 21 tips that will help you be more normal on Linkedin. You’re welcome.
Yesterday I walked onto the set at Fox, logged into my Twitter account, and launched the hottest new APP launch since Twitter. It’s called Meerkat. It’s a pretty simple concept: Log into Meerkat via your Twitter account and stream live video to your followers.But, simple is hard. Simple is game-changing.
About 5 years ago I met with luxury watch manufacturer, Breitling. I love this brand, and have owned a Breitling watch for 14 years. I wear it daily.
I approached the company with the idea that if I could speak to the decision makers I would most certainly convince them that if it were done properly, they could leverage the awesome power of social media to change the game of selling luxury watches.