Category: Social Media Marketing
Business
Leadership
Social Media Marketing
The Power of Reputation
A few years ago something happened that blew my mind that I think is worth talking about again here.
First let me start by saying this – I think Brian Solis is brilliant. Not that out of reach brilliance reserved for the Einsteins of the world, but real, everyday, brilliance. Brian has the uncanny ability to break down ideas into easily digestible bits, and present them in such a way that you smack your forehead and say to yourself:
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Business
Frontpage Article
Social Media Marketing
10 Questions to Guide Your Social Media Strategy
Social media strategy can be linked to many things in your company – PR, Print, TV etc. If you have anything to do with social media in your organization, I want you to sit down, turn off your computer and ask yourself a few questions about your business.
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Business
Frontpage Article
Social Media Marketing
5 Social Media Tips for Real Estate Brokers
I’m blessed to live in a great town called Chappaqua, New York. We’re about 50 minutes north of New York city by train. Our school district is excellent, the people are phenomenal, the stores are outstanding and the local restaurants are top notch. That’s why I feel obligated to offer some unsolicited advice to the local Real Estate community.
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Business
Social Media Marketing
7 Steps to Twitter Success for Small Business
Social media has changed the way people are doing business around the world. Ever evolving and largely free to get started, it can greatly impact small businesses. Sometimes allowing companies to leapfrog competition if done correctly. Twitter in particular is word of mouth on steroids. So here are your 7 steps to success for small […]
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Business
Frontpage Article
Social Media Marketing
4 Ways to Persuade Your Boss to Focus on Social Media
I once heard my friend Gary Vaynerchuk answer the question: What’s the ROI of social media? His response was partially dismissive, mostly true, and certainly brought down the house. He replied with a fervent What’s the ROI of putting on your pants? I love that response, but I also understand why your boss may cringe […]
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Business
Social Media Marketing
Our Definition of Social Media Expert is Killing Social Media Experts
Raise your hand if you’ve been asked if you’re a social media “expert” before. Keep your hand up if you’ve ever really thought about what that means.
Being considered a social media expert can mean many different things for many people. If you were to ask a 13 year old if they’re a social media expert, chances are they wouldn’t hesitate to say yes, and they’d be 100% correct.
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Business
Social Media Marketing
Don’t Feed The Trolls
Trolls are epidemic online. Some view them as online bullies, others view them as online vigilantes. It’s certainly a polarizing topic. Last week on Fox News I offered commentary on the impact that Trolls have online regarding everything from politics to racism. I also had a chance to share my personal story of being a victim […]
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Career
Social Media Marketing
Success
A Confession: I Bought 50,000 Twitter Followers
[av_textblock size=’20’ font_color=” color=”] A Confession: Almost two years ago, on a whim and a prayer I purchased 50,000 Twitter followers. Three months later they were all gone, along with my self respect as a so called “social media expert.” I knew I was cheating, but I did it anyway. As I look back on […]
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Social Media Marketing
Social Media is Still a Shiny New Toy
The gap is getting wider. I see it everywhere. There are smart people, with big degrees, that work at great companies that make very good livings who don’t have the first clue about social media. They think it’s a choice.
They’re not on Twitter, they don’t use Linkedin, and God forbid if they were ever seen on Facebook. It’s still a tinker toy. It’s fun and games, and they’re real business people with limited time. Why would they add to the ever-growing pile “to-do’s” by joining these social networks anyway? They socialize with the people they want to already. They don’t need to connect with those people from High School, they don’t want to know what you had for lunch, and they certainly don’t want to share where they’re eating lunch. They want their privacy. They value one on one interaction. Face to face. A handshake. Look me in the eye. Stop looking at your iPhone and look me in the eye!
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