Chris Dessi

Category

Social Media Marketing

Business
•3 min read

3 Powerful Reasons Why Some Smart Executives Hate Social Media

My brother calls Twitter “The Tweeter machine.” He’s 42. He’s educated. Over educated, one could argue. He’s a lawyer. He passed the bar exam. He’s a partner in his law firm. He says “Tweeter Machine” in jest. Because I enjoy it.

But – there doth be some truth behind those lies.

He picks fun at himself before I can pick at him. Such a lame thing for an older brother to do. That’s the tool of the younger sibling. But I digress.

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Chris Dessi
Career
•4 min read

4 Simple Ways to Control Your Career Destiny

When I first learned about social media I was so excited I bought FacebookShouldHireMe.com. I wanted to get Facebook’s attention. It didn’t work. Whatever. But other people took notice. I got coverage in Fortune Magazine.

That attention helped me get my first job in social media at Buddy Media. After that experience my personal blog evolved. It became my main marketing tool for business. The content I created insulated my personal brand. It kind of happened by accident.

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Chris Dessi
Frontpage Article
•4 min read

15 Crazy Facts About Social Media That Will Blow Your Mind

A Pew Internet survey conducted in 2014 revealed that 74% of online adults were using social networking sites. Not since the invention of the printing press has the human race seen technology that has altered the way we communicate so drastically. It’s staggering.

Not only are we visiting social media sites, we’re visiting them often. Demographics vary, but it’s safe to say that social media is no longer a shiny new toy. But what do we know about social media other than it’s part of our daily lives and helps to keep us to connected with friends and family?

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Chris Dessi
Business
•5 min read

21 of the Most Valuable Linkedin Tips You’ll See This Year

Linkedin is powerful. Linkedin is also where modern business people spend lots of time. If you’re reading this you already understand that. Sadly, some of you don’t know how to use the Linkedin machine. Here are 21 tips that will help you be more normal on Linkedin. You’re welcome.

Written by

Chris Dessi
Business
•4 min read

What Happens When Meerkat and Live Television Collide?

Yesterday I walked onto the set at Fox, logged into my Twitter account, and launched the hottest new APP launch since Twitter. It’s called Meerkat. It’s a pretty simple concept: Log into Meerkat via your Twitter account and stream live video to your followers.But, simple is hard. Simple is game-changing.

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Chris Dessi
Social Media Marketing
•3 min read

Social Media is “Happening” to Your Brand (Whether You Like It or Not)

About 5 years ago I met with luxury watch manufacturer, Breitling. I love this brand, and have owned a Breitling watch for 14 years. I wear it daily.

I approached the company with the idea that if I could speak to the decision makers I would most certainly convince them that if it were done properly, they could leverage the awesome power of social media to change the game of selling luxury watches.

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Chris Dessi
Business
•2 min read

The Power of Reputation

A few years ago something happened that blew my mind that I think is worth talking about again here.

First let me start by saying this – I think Brian Solis is brilliant. Not that out of reach brilliance reserved for the Einsteins of the world, but real, everyday, brilliance. Brian has the uncanny ability to break down ideas into easily digestible bits, and present them in such a way that you smack your forehead and say to yourself:

Written by

Chris Dessi
Business
•3 min read

10 Questions to Guide Your Social Media Strategy

Social media strategy can be linked to many things in your company – PR, Print, TV etc. If you have anything to do with social media in your organization, I want you to sit down, turn off your computer and ask yourself a few questions about your business.

Written by

Chris Dessi
Business
•3 min read

5 Social Media Tips for Real Estate Brokers

I’m blessed to live in a great town called Chappaqua, New York. We’re about 50 minutes north of New York city by train. Our school district is excellent, the people are phenomenal, the stores are outstanding and the local restaurants are top notch. That’s why I feel obligated to offer some unsolicited advice to the local Real Estate community.

Written by

Chris Dessi
Business
•4 min read

7 Steps to Twitter Success for Small Business

Social media has changed the way people are doing business around the world. Ever evolving and largely free to get started, it can greatly impact small businesses. Sometimes allowing companies to leapfrog competition if done correctly. Twitter in particular is word of mouth on steroids. So here are your 7 steps to success for small […]

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Chris Dessi