Master AI Content Creation with the PROMPT Framework

Ever feel like you’re talking to a wall when you try to get AI to do what you want? It can be frustrating, right? Well, there’s a simple way to get better results. It’s called the PROMPT framework, and it’s designed to help you communicate more clearly with AI tools.

What is the PROMPT Framework?

PROMPT is an acronym that breaks down how to structure your requests to AI. Think of it as a recipe for getting the AI to understand exactly what you need. It’s not about complicated commands, but about giving the AI the right information in the right order.

Key Takeaways

  • Position: Tell the AI who it should be.
  • Role/Goal: Define its job and what it needs to achieve.
  • Outcome: Explain what success looks like.
  • Make Simple: Clarify who the audience is and what they like.
  • Provide Context: Give examples and background information.
  • Test: Ask for different versions and refine.

Breaking Down PROMPT

Let’s look at each part of PROMPT:

Position: Start by telling the AI what role you want it to play. For example, you could say, “Act as a marketing expert” or “You are a friendly customer service agent.” This sets the stage for how the AI will respond.

Role/Goal: Next, define the specific task. What job does the AI need to do? An example could be, “Write a five-part email series to re-engage old customers.” This tells the AI the main objective.

Outcome: What does a successful result look like? Be specific. If you want people to book a meeting, state that clearly. For instance, “We want 25 people to book a demo call from this series.” This gives the AI a target to aim for.

Make Simple: Who is this for? Describe your audience. Are they experts or beginners? Do they like technical terms or simple language? For example, “This is for a cold audience of women over 45 who hate jargon.” This helps the AI tailor its message.

Provide Context: Don’t make the AI guess. Give it background information. Show it what has worked before. You could say, “Here’s our last campaign that did well” or “Here’s a social media post that got a lot of engagement.” Mentioning something like, “Susie from last summer wrote a great post, replicate that style” gives the AI a clear example to follow.

Test: This is where you get creative. Ask the AI for multiple options. You can say, “Give me three versions: one bold, one funny, and one straightforward.” This allows you to compare and choose the best one, or to combine elements from different versions. It’s about training the AI and tweaking the results until you get what you need.

Who’s the Coach?

I’m Chris Dessi.

Tech entrepreneur. Author. Talking head.
But before any of that—I’m a builder.

I’ve spent the last 20+ years helping companies grow:
From dot-com chaos to SaaS scale-ups to AI-powered everything.
I’ve sold software across continents. Closed $32M in deals using AI.
Built and exited businesses. Bombed a few too. All of it made me sharper.

Today, I run Torque AI, a marketing automation platform built for the 99%.
Small business owners. Solopreneurs. Operators with too much to do and not enough support.
We give them AI superpowers—without the hype, the jargon, or the BS.

I’m also the founder of AI Summit NYC, where real business owners come to learn how to actually use AI to drive revenue.

When I’m not building, I’m writing books, speaking on national TV, and coaching execs through reinvention—with a baseball bat in one hand and a meditation app in the other.

I believe reinvention is our greatest asset.
I believe AI isn’t the threat—it’s the test.
And I believe if you’re not adapting, you’re eroding.

Let’s build something that matters.

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