Master Prompt Engineering with this simple framework P.R.O.M.P.T

This article talks about a simple framework called P.R.O.M.P.T. It’s a way to get the best results when you’re working with AI tools like ChatGPT. This framework helps you give clear instructions so the AI understands exactly what you need. It’s all about making sure the AI does what you want, whether it’s writing emails or creating content.

What is the P.R.O.M.P.T. Framework?

The P.R.O.M.P.T. framework is a simple guide for talking to AI. It helps you break down your requests into easy steps. This makes sure the AI knows its job, what success looks like, who it’s talking to, and what background info it needs. It’s like giving the AI a clear set of instructions so it can do its best work.

How to Use P.R.O.M.P.T.

Let’s break down each part of the P.R.O.M.P.T. framework:

P: Purpose

  • Role and Goal: What do you want the AI to do? What’s its job? For example, do you want it to write a five-part email series to get old customers back? You need to be clear about the main goal.

R: Role

  • Role and Goal: What’s the AI’s role? Is it a marketing expert? A friendly guide? This helps the AI understand how to act and what kind of language to use.

O: Outcome

  • Tell it what success looks like: What’s the end result you’re hoping for? For example, do you want 25 people to book a demo call? This is super important. It’s like setting goals for any project. You need to know what you’re aiming for.

M: Make it Specific

  • Who’s it for? Who is the audience for the content the AI is creating? Is it for women over 45 who don’t like complicated words? Or is it for business leaders getting cold emails? The AI will change how it writes based on who it’s talking to.

P: Provide Context

  • Don’t leave it guessing: Give the AI background information. Share past campaigns that worked well. Show it examples of content that was popular. This helps the AI understand your style and what has been successful before. You don’t want it to start from scratch. Tell it how your customers like to be spoken to. Share emails that have worked well in the past, including when they were sent.

T: Tone

  • How should it sound? Do you want the AI to be formal, friendly, funny, or serious? This helps the AI match the right feeling for your content.

Key Takeaways

  • Human input is still needed: Even with AI, you need to think about your marketing goals and guide the AI.
  • Set clear goals: Define what success looks like with specific numbers or actions.
  • Know your audience: Tailor your requests based on who will be reading the content.
  • Give background info: Provide examples and past successes to help the AI create better content.

Using the P.R.O.M.P.T. framework can really help you get better results from AI tools. It makes sure your instructions are clear and that the AI understands exactly what you need to get the job done right.

Who’s the Coach?

I’m Chris Dessi.

Tech entrepreneur. Author. Talking head.
But before any of that—I’m a builder.

I’ve spent the last 20+ years helping companies grow:
From dot-com chaos to SaaS scale-ups to AI-powered everything.
I’ve sold software across continents. Closed $32M in deals using AI.
Built and exited businesses. Bombed a few too. All of it made me sharper.

Today, I run Torque AI, a marketing automation platform built for the 99%.
Small business owners. Solopreneurs. Operators with too much to do and not enough support.
We give them AI superpowers—without the hype, the jargon, or the BS.

I’m also the founder of AI Summit NYC, where real business owners come to learn how to actually use AI to drive revenue.

When I’m not building, I’m writing books, speaking on national TV, and coaching execs through reinvention—with a baseball bat in one hand and a meditation app in the other.

I believe reinvention is our greatest asset.
I believe AI isn’t the threat—it’s the test.
And I believe if you’re not adapting, you’re eroding.

Let’s build something that matters.

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