Two weeks ago I went on CNN to discuss my views on Twitter and Facebook’s earnings. I explained that my agency only publishes social content on platforms that work for our clients. Right now the holy trinity is Facebook, Twitter & Instagram. If wall street analysts are watching the car race from home (viewing who is in the lead, and seeing the crowd’s reaction) – than we’re driving the car with our clients riding shot gun. We feel the bumps on the road, see the potholes ahead and can hear the dings in the engine.
I’m usually pretty liberal with the conent that I allow on Facebook – this is mostly because I’m a 37 year old married father of two, not a 21 year old about to graduate from College. The most scandelous photos that I’m tagged in usually involved baby vomit, not me vomiting at a frat party. However, when a photo popped up of my brother and I after having thrown back a few at a Villanova homecoming weekend (circa 1993?) It dawned on me that some photos that upcoming College graduates have on their current Facebook pages may not be as appropriate as others, and perhaps it was worth taking a closer look. So I started to poke around and found something really refreshing: Facebook is making it easier for us to curate our content. In this instance “curating” is just nice way of saying – delete all of the pics you don’t want your future boss to see. Phew! Here are three easy steps to help you curate away:
The past two weeks have been unique. Last week I was in Syracuse, New York training a brilliant sales team at BlueRock Energy. The week before was spent hopping from borough to borough with the talented team at Vanguarde Consulting speaking with small business owners (save the Bronx due to a scheduling mix up).
I’m blessed, really I am. I’m infinitely passionate about what I do for a living. I also love helping people. Despite some isolated incidents when I’ve felt that prospective clients have taken advantage of my good nature (which I’ve blogged about here), I love to share information that will help us all engage better via social media.
A few weeks ago I was lucky enough to appear on Inside Edition to discuss social media. Well – more specifically I was there to discuss the scandal associated with the newly revealed fact that Boo the Dog’s owner is a Facebook employee.
Last Friday I appeared on Fox Business, Varney & Co. to discuss why social media stocks are tanking. During the segment which lasted just over four minutes we focused mainly on Facebook.
I’ve been writing a book for the past five months. The book was called “Start Now” and offered detailed accounts on how to engage in social media. I gave advice on how you can find your dream job, market your product or market yourself. I wrote 14 chapters, hired an editor, and then scrapped it all two weeks ago. I started revising my book, because a simple truth dawned on me. None of the advice that I was giving would work if the reader didn’t understand that social media is a digital extension of human beings. That the explosion of social media is a spiritual awakening, not a technological one.
Yesterday I received an amazing amount of warm Birthday wishes from friends via Facebook. So, as the week winds down, I’d like to hand out some Birthday Wish superlatives….because I can.
Yesterday, Mashable posted a phenomenal info-graphic that I thought I’d share with you. What’s fascinating to me isn’t just the statistics about users who have profiles on Facebook. The more exciting information has to do with what we’re doing with Facebook, and just how ingrained into our society the site has become. I’ve mentioned in the past how exciting it is that there are 500million Facebook users globally, but the real key to why Facebook has such an astronomical valuation deals with the idea that of those 500 million 250million log in each day. Facebook has become as much of our daily lives as checking our email.