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Social Media Brand Managers: 5 Things You Need to Know About New Facebook Profiles
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Chris DessiYesterday I read on Mashable that the new Facebook Profiles was launched. I immediately decided I would give it a try. I also noticed yesterday via my Facebook Newsfeed that our friends over at Likeable Media conducted an impromptu survey of their over 14k followers regarding the new profiles. It seemed that the majority of…
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Personal Branding Facebook Fail
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Chris DessiLast week I “liked” a network news Facebook page. Very soon afterward, I received what seemed to be an auto generated email via Facebook from “Joey”. He was pleasant, engaging and fully transparent that he was working with a weatherman at this network. He asked that since I had recently liked the network page, if…
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I Kinda Wanna Make Out With MySpace to Make Facebook Jealous
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Chris DessiLet’s face it Facebook has won. It’s been over for a while, but last week MySpace announced that it was going to integrateFacebook Connect to enhance the ailing social network. This is the final nail in the coffin for MySpace, but just another triumphant step in Facebook’s inevitable world domination.
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Fox News, Family, Friends & Facebook Made My Day
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Chris Dessiesterday was perhaps the best work day I’ve had in my entire career. I started the day at the office with my business partner, and founder of Drive Action Digital, Anthony Zarro. We had just recieved our new laptops in the mail. Like two little kids on Christmas morning, we busily set up our laptops,…
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Fox News, Ernie Anastos, Facebook, & Me?
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Chris Dessihis past Wednesday I had one of the most amazing experiences of my life. At 2pm I received a call from producer, Jason Hartelius at Fox. He was producing a story, and was interested in getting my opinion regarding social media – wow. “Chris, can you be here by 6:30pm”…uhm, yes, of course.
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The Facebook Newsfeed Advantage: The Seven Steps of Facebook Marketing That Fuel Success and Performance in Social Media
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Chris DessiThe perfect storm of social media engagement entails having an appropriate brand presence on Facebook. There’s no way to avoid 500million active users. So before we delve into our seven steps, you must first take the plunge and create a Facebook Page for your brand. Now that you have a page, and perhaps a few…
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Facebook, Twitter, You Name It. Social Media is “Happening” to your Brand – Whether You Like It or Not.
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Chris DessiLast week I added a post that’s received significant traffic via Social Media Today. After the post went live, I received a fantastic comment from Dan Perez. His well thought out response and the banter that ensued resides on Social Media Today, however I think it’s worth re-posting here:
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Twitter Talk, & Facebook Fails
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Chris DessiAn appropriate Facebook page may have a huge impact on your brand equity. It can also backfire in a horrible way. Similarly Twitter chatter can propel your brand to national accolades, or can potentially land you in the hot seat.
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Facebook, Twitter, You Name It. Social Media is “Happening” to your Brand – Whether You Like It or Not.
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Chris DessiAbout a year ago I met with a luxury watch manufacturer that I love. I say I” love” them because I own one of their watches, and it holds huge sentimental value for me. I approached the company with the idea that if I could speak to the decision makers I would most certainly convince…
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Facebook Fan Pages: Why It’s Important For Fans to “Like” Your Brand
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Chris DessiA Facebook fan page can be one of, if not the most important extension of your brand in the social media ecosystem. Facebook now has over 500 million people using it’s service. The reality of that number means that Facebook has created it’s own Internet within in the Internet. Some people log into their account…