Unlocking Profit: How to Use AI to Make Money

In a world where technology is rapidly evolving, AI has emerged as a game-changer for entrepreneurs and freelancers alike. This blog post dives into a recent webinar led by Chris Desessie, where he shared practical strategies on how to leverage AI, particularly ChatGPT, to create income streams. Whether you’re a business owner, freelancer, or content creator, there’s something here for everyone.

Key Takeaways

  • Understand Prompt Engineering: Crafting effective prompts is crucial for getting the best results from AI.
  • Explore Various Applications: AI can be used for content creation, marketing, and even personal services.
  • Iterate and Refine: Experiment with prompts to improve the quality of AI-generated content.
  • Leverage AI for SEO: Use AI to create search engine optimized content that drives traffic.
  • Start Simple: Begin with basic prompts and gradually increase complexity.

Who Is Chris Desessie?

Chris Desessie is a seasoned professional with over 25 years of experience in marketing and digital content creation. He’s a father and husband, and his journey into the world of AI began with a blog post that caught the attention of a television producer. This led him to launch a digital agency and a successful event called the Westchester Digital Summit.

The Power of ChatGPT

During the webinar, Chris emphasized the importance of ChatGPT as a tool for generating content. He encouraged participants to access ChatGPT and engage in live exercises to understand its capabilities better. Here’s a quick breakdown of how to effectively use ChatGPT:

  1. Start with Clear Objectives: Define what you want to achieve with your prompt. Are you looking to create a blog post, answer a question, or summarize information?
  2. Craft Effective Prompts: The quality of your output depends on the prompts you provide. Be specific and clear. For example, instead of asking for a fun fact, ask for a detailed blog post on a specific topic.
  3. Iterate and Refine: Don’t settle for the first response. Experiment with different prompts to see what yields the best results.

Practical Applications of AI

Chris shared several ways to monetize AI, especially through content creation. Here are some ideas:

  • Content Writing Services: Offer to write blogs, articles, or social media posts for businesses.
  • SEO Content Creation: Use AI to generate content that answers common questions, helping businesses rank higher on search engines.
  • Email Marketing: Create engaging marketing emails tailored to specific products or services.
  • Social Media Management: Help local businesses by generating regular content for their social media platforms.
  • Personalized Greeting Cards: Craft custom messages for special occasions using AI-generated content.

The Importance of Prompt Engineering

Chris highlighted that prompt engineering is the key to unlocking the full potential of AI. Here’s how to do it:

  • Be Direct: You don’t need to be polite with AI. Just state what you need clearly.
  • Provide Context: The more context you give, the better the AI can tailor its responses.
  • Use Role-Playing: Ask the AI to take on a specific role to generate more relevant content. For example, ask it to act as a marketing expert or a healthcare veteran.

Real-World Examples

Chris provided real-world examples of how he used AI in his own business:

  • Generating Blog Content: He demonstrated how to create a blog post about the benefits of working from home, showcasing how easy it is to generate quality content.
  • Creating FAQs: After generating a blog post, he showed how to ask ChatGPT for potential questions readers might have, which can be added to the blog for better engagement.

Getting Started with AI

If you’re new to AI, here’s a simple roadmap to get started:

  1. Identify Your Niche: Determine what services you can offer using AI.
  2. Create a Portfolio: Start generating content for yourself or friends to showcase your skills.
  3. Market Your Services: Use social media and local networks to promote your AI-driven services.
  4. Keep Learning: Stay updated on AI advancements and continuously refine your skills.

Conclusion

AI is not just a buzzword; it’s a powerful tool that can help you create new income streams. By understanding how to use ChatGPT effectively, you can enhance your business, improve productivity, and even start new ventures. Whether you’re a seasoned marketer or just starting, the potential of AI is vast and waiting for you to explore it.

Embrace the future of work and start leveraging AI today!

Who’s the Coach?

I’m Chris Dessi.

Tech entrepreneur. Author. Talking head.
But before any of that—I’m a builder.

I’ve spent the last 20+ years helping companies grow:
From dot-com chaos to SaaS scale-ups to AI-powered everything.
I’ve sold software across continents. Closed $32M in deals using AI.
Built and exited businesses. Bombed a few too. All of it made me sharper.

Today, I run Torque AI, a marketing automation platform built for the 99%.
Small business owners. Solopreneurs. Operators with too much to do and not enough support.
We give them AI superpowers—without the hype, the jargon, or the BS.

I’m also the founder of AI Summit NYC, where real business owners come to learn how to actually use AI to drive revenue.

When I’m not building, I’m writing books, speaking on national TV, and coaching execs through reinvention—with a baseball bat in one hand and a meditation app in the other.

I believe reinvention is our greatest asset.
I believe AI isn’t the threat—it’s the test.
And I believe if you’re not adapting, you’re eroding.

Let’s build something that matters.

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